New Look Vision Group announced that it has entered into an agreement with Topology, a San Francisco-based leader in custom-tailored eyewear. The agreement gives New Look Vision Group exclusive rights to retail Topology products in Canada and other selected markets.

“The high-end custom-tailored eyewear market offers attractive opportunities to grow the premium segment of our business. Topology is leading the way in bringing technology to the world of custom-tailored eyewear, a segment at the crossroads of technology, cutting edge frames and precise optical measurement. New Look and Topology believe that technology will be used to improve eyewear products. With our significant retail footprint and our insight into customer demand for eyewear, the partnership will support Topology’s constant evolution of styles and designs, extending our premium products portfolio, and will bring Topology to the Canadian consumers,” stated Antoine Amiel, President and Chief Executive Officer of New Look Vision.

Eric Varady, Topology’s founder and CEO stated, “We are delighted to partner with the Canadian retail leader in optical. New Look Vision Group is a forward-thinking organization with a demonstrated track record of leveraging technology to elevate its customers’ retail experience. We are excited to expand the ways in which consumers will be able to experience Topology by offering our custom-tailored eyewear in-store to New Look’s discerning customer base.”

Topology uses the latest in 3D facial scanning, augmented reality, and advanced manufacturing to create high quality custom-tailored eyewear, for each and every individual. Topology’s patented mobile app takes over 20,000 measurements to develop a 3D model of facial features accurate to sub-millimeter level. The app automatically adjusts eyewear design to fit perfectly, and simultaneously extracts every optical measurement with unsurpassed 3D precision, delivering its custom-tailored offering to the most discerning of customers. Each pair of Topology glasses is cut from Italian acetate or lightweight, flexible stainless, uniquely inscribed with the customer’s name.

Topology will initially be available in 15 stores across Canada in the fall, located in Quebec, Ontario, Alberta and British Columbia, before a wider rollout in early 2020.

Source: New Look Vision Group