Blog - Page 606 of 887

September 14, 2018

Modern Optical Welcomes New Addition to Senior Management

Modern Optical International announces the addition of John Justice as the company’s Vice President of Business Development. Bringing three decades of optical-related experience to this newly created role, Justice will be responsible for driving growth in domestic and international markets. His extensive experience in both operations and sales will support Modern’s mission which centers on the vitality of independent optometry.

In addition, Chris Millet, who joined Modern Optical in 2016, has been promoted to Managing Director of Global Sales. Together, Justice and Millet will oversee Modern’s growing sales force, enhance key account management and identify new opportunities within our rapidly changing industry.

“We are fortunate to have John join our senior management team,” said Ken Weissman, President and CEO of Modern Optical International. “His in-depth knowledge of both internal operations and business development make him uniquely qualified to drive growth while maintaining a first-class customer experience. He and Chris Millet both place the highest priority on bringing value to every customer, a founding principle of Modern Optical since 1974.”

Justice honed his wide-ranging skill set during a 30-year tenure at Kenmark. Most recently serving as their Senior VP of Sales, Justice’s breadth of experiences included strategic planning, business analysis, sales management, and licensing. He graduated from Sullivan University with a degree in Computer Science and Business Management.

Click HERE for the full press release.

September 14, 2018September 14, 2018

Safilo at VEW 2018

Safilo will participate in this year’s edition of Vision Expo West, the second largest eyewear trade show in the United States running Thursday, September 27^th – Sunday, September 29^th. The company will have an increased presence at this year’s show with two locations to interact with show attendees – on the main show floor and in The Suites at The Venetian.

Safilo welcomes all show attendees to visit the company’s first ever pop-up booth (#16115) on the main show floor of the Sands Expo which will concentrate on the company’s Fall/Winter 2018 collections for Carrera and Polaroid. The company will also offer a sneak peak of its newest licensed women’s eyewear collection for Rebecca Minkoff which officially launches in January 2019 as a Spring/Summer 2019 offering.

Safilo will again take over two exclusive penthouse apartments in The Suites at the Venetian where it will showcase over 20 of its owned and licensed eyewear brands. Located on the 36th floor, in rooms 36-211 and 36-212, collections will be shown by appointment.

Customers attending VEW are encouraged to schedule appointments in The Suites with their Safilo sales reps ahead of the show to view the company’s atelier, fashion luxury and contemporary lifestyle collections.

Click HERE to read the full press release.

September 13, 2018

Think About Your Eyes Back-to-School Campaign Yields 130 Million Impressions

Think About Your Eyes has announced the results of its back-to-school marketing campaign, which has yielded more than 130 million media impressions, or exposures to the TAYE messaging.

This summer, TAYE focused on encouraging parents to take advantage of free time during summer break and schedule an eye exam with an optometrist for their children. TAYE partnered with Laila Ali, pro-athlete and lifestyle expert, for a series of media interviews and social media posts. Through this partnership, Ali participated in 25 interviews with television and radio stations around the country to share her own vision story and the importance of an annual eye exam to children’s vision health and their success in school. She encouraged patients to visit the TAYE website to find an optometrist and learn more about vision health. Justin Bazan, OD, also participated in these interviews to provide professional input on common vision issues facing his pediatric patients.

The television and radio interviews resulted in 57 million impressions. Ali also participated in interviews for celebrity and lifestyle sites Inquisitr, Fox Business, Celebrity Café, SheKnows, Hello Giggles, APlus, and an Instagram story takeover for Refinery29, resulting in 70 million impressions. Each of the placements linked to the Think About Your Eyes website.

To increase awareness of the TAYE messaging online, TAYE partnered with online influencer network Collectively. Working with 20 parenting bloggers, TAYE coordinated 95 pieces of online content, including blog, Instagram, Facebook, and Twitter posts. Participating bloggers encouraged their readers to schedule an annual eye exam for their children during the summer, and shared their own experiences taking their kids to the optometrist to keep their vision healthy. Each post linked to the Think About Your Eyes website, where readers were encouraged to find an optometrist and learn more about vision health. This partnership resulted in more than 4 million impressions.

Think About Your Eyes TV, radio, and online ads are running through September, capitalizing on the back-to-school timeframe. Campaign ads and Facebook posts encourage patients to visit the Think About Your Eyes website to find an eye doctor. More than 2.1 million people have visited the website in 2018, an increase of more than 200% over this time last year.

September 13, 2018September 12, 2018

Programs Aimed at Millennial ECPs Drive Attendance Growth at Vision Expo West

As of three weeks pre-show, Vision Expo West pre-registration for young professionals is trending strongly ahead of 2017. Vision Expo West (Education: September 26–29; Exhibit Hall: September 27–29) will feature various programs and activations geared specifically toward the young professional and student demographic, including panels, surprise celebrity guests, and hosting students from optometry schools across the country.

At NewGradUniversity in the NewGradOptometry + Covalent Careers booth (#23087), young professionals and students can attend a variety of free daily panel discussions with top experts. See the complete schedule of panels and speakers here.

Panel topics are as follows:

Thursday, September 27:

How to Grow and Scale Your Practice – 10:30 a.m.–11:00 a.m.
What You Need to Know About Co-management – 12:00 p.m.–12:30 p.m.
Medical Optometry 201 – 1:30 p.m.–2:00 p.m.
Pathways to Leadership in Corporate Optometry Panel and Reception – 4:30 p.m.–6:00 p.m.

Friday, September 28:

Private Equity and Vertical Integration – The Future of Optometry? – 12:30 p.m.–1:00 p.m.
Are Cold Start Optometry Practices Still Attainable – 2:00 p.m–2:30 p.m.
Women Thought Leaders in Optometry – 4:45 p.m.–5:15 p.m.

Saturday, September 29:

Going from Associate to Practice Owner – 11:30 a.m.–12:00 p.m.
The White Glove Optometry Practice – 12:30 p.m.–1:00 p.m.
Optometry and Telemedicine – 1:30 p.m.–2:00 p.m.

To support the next generation of eye care professionals in the growth of their career, Vision Expo is hosting the SOLutioN (SOLN) group, an organization that promotes and guides the future leaders of private-practice optometry. Twenty SOLN student leaders who represent optometry schools from across the nation, along with the SOLN executive board, will hold the organization’s quarterly meeting at the show.

The Center for Exhibition Industry Research also reports that the use of engagement tactics is of high importance to all attendees. Vision Expo is encouraging exhibitors to hold captivating activations to engage attendees, including hosting giveaways and providing opportunities to network. In the coming weeks, Vision Expo representatives will announce exhibitor activations taking place across the Exhibit Hall. Exhibitors’ activations that excel will be celebrated through the new Best Booth Award category, Best Brand Activation.

To register for Vision Expo West visit VisionExpoLV.com and join over 90,000 followers on Vision Expo’s social media channels on Instagram, Facebook, Twitter, and LinkedIn.

September 12, 2018May 20, 2026

Modern Urban Styles with a Unique Twist

The first eyewear collection after the relaunch of the brand, Hugo Eyewear’s Fall/Winter 2018 takes its own approach. The male and female sunglasses and optical frames comes in an essential colour palette typical for HUGO. For a bold statement, the HUGO 1000/S is equipped with reversed HUGO wordmark on the lenses.