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Don’t Let Your Eye Health Become a Game of Red Flags

Canadian Association of Optometrists logo

During Vision Health Month, the Canadian Association of Optometrists (CAO) is committed to raising awareness about eye health and vision care. With an aging population, increased near- work, and a growing myopia epidemic, the integration of vision care into the healthcare routine for all age groups, from toddlers to seniors, is crucial. Several provincial associations of optometrists (New Brunswick Association of Optometrists, Newfoundland and Labrador Association of Optometrists, Nova Scotia Association of Optometrists, and The Prince Edward Island Association of Optometrists) and sponsors from the industry – Alcon and CooperVision – support this campaign.

Prevention is Key

More than 8 million Canadians are currently living with eye disease including Age-related Macular Degeneration (AMD), Diabetic Retinopathy (DR), cataracts, and glaucoma. Uncorrected refractive error and corneal disease (specifically dry eye) are also major contributors to vision loss. Several factors can impact vision such as family history, age, environmental causes, lifestyle choices, and prolonged use of digital devices.

The incidence of vision impairment is increasing with many cases stemming from conditions that are treatable. In Canada, it is estimated that 90%1 of vision loss can be treated or prevented if detected early. Many people are not familiar with the role of optometrists, the importance of regular comprehensive eye exams, and often overlook them until they notice obvious symptoms. Because many serious eye conditions do not present obvious symptoms initially, waiting for red flags can expose individuals to significant risks.

Eye Care is Primary Health Care

“Optometrists are at the forefront of vision care, and as primary care health professionals, they support ensuring better health outcomes for all Canadians”, says Dr. Martin Spiro, President of the Canadian Association of Optometrists. “They diagnose, treat, and help prevent diseases and disorders affecting the visual system (the eye and related structures). Comprehensive eye exams can also uncover underlying and life-threatening health issues, such as cardiovascular disease, diabetes, hypertension, some cancers, brain tumour, and neurological conditions”.

The CAO recommends2 comprehensive eye exams for children starting at six to nine months, then again between the ages of two and five years, and annually thereafter to age 19.

1 The Lancet Global Health Commission on Global Eye Health: vision beyond 2020

Burton, Matthew J et al. The Lancet Global Health, Volume 9, Issue 4, e489 – e551

2 CAO Position Statement on Eye Exam Frequency

After 19, eye development usually stabilizes, allowing check-ups every two years for healthy adults with no known eye or other health conditions. However, after age 65, yearly exams are recommended once again due to the increased risk of eye disease.

Eye Health is not a Game of Red Flags

The new “GetEyeWise” campaign highlights the importance of prevention and proactive steps Canadians can take when it comes to eye health. By showcasing relatable, everyday scenarios, the campaign raises awareness about the crucial role of regular eye exams in detecting potential issues early. It underscores optometrists as essential primary eye care providers, helping Canadians achieve better overall health outcomes. It will run throughout May on Facebook, Instagram, YouTube, TikTok, Pinterest and Spotify in both English and French.

To find more about the CAO’s new campaign, please visit: https://opto.ca/avoid-the-red-flags

Click HERE for the press release.

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J.F. REY Celebrates Its 40-Year Anniversary  

JF Rey 40 year anniversary logo 2025

J.F. REY celebrates its 40th anniversary this year… Forty years of creative freedom and bold choices. Forty years of forging their own path, reinventing eyewear, and pushing the boundaries of vision. Today, driven by this living legacy, J.F. REY continues to move forward with the same energy: to surprise, to open new perspectives, and to offer a different, daring vision, unlike any other.

Born from the vision of a designer who chose to challenge conventions, the brand was built on a constant quest for innovation, where each frame embodies a distinct style. From their beginnings in Marseille in 1985 to their international recognition, they have always dared to see further. Each frame created is a unique statement for those who want to stand out, combining cutting-edge technology with timeless aesthetics. Pushing boundaries is J.F. REY’s signature, always striving for excellence.

J.F. REY is more than just a brand. It embodies a continuous commitment to the future. A fusion of art and technology that consistently redefines the eyewear industry, driven by the passion and creative freedom that are at our core. Today, this anniversary not only allows to celebrate the path they’ve followed, but also to reaffirm their bold, ever-evolving vision for the future.

In the coming months, they will invite customers, partners, and all J.F. REY eyewear enthusiasts to celebrate their 40 years of innovation through a series of events and themed speeches — including a few surprises along the way. These highlights will showcase the successes that have shaped their identity: cutting-edge designs, impactful campaigns, and exceptional craftsmanship.

J.F. REY will close this anniversary year in September with a special evening held during the SILMO Paris 2025 exhibition. All J.F. REY teams will come together to celebrate this exceptional journey and make this event un unforgettable moment.

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Ray-Ban I Meta Levels up with Smarter Tech, Market Expansion and Star-Studded Campaign

EssilorLux Meta Ray Ban

EssilorLuxottica and Meta Platforms, Inc. is accelerating its global momentum with Meta AI advancements and a bold expansion into three new markets soon: Mexico, India & the United Arab Emirates (UAE). The growth continues to further Ray-Ban Meta’s mission to redefine the future of wearable technology to more consumers worldwide.

To celebrate, Ray-Ban Meta is launching a new global campaign starring real-life couple and cultural icons Barbara Palvin and Dylan Sprouse. The duo brings their signature style and authentic chemistry highlighting a brand new colourway for the Sklyer style, Shiny Chalky Grey with Transitions® Sapphire lenses seamlessly adapt, from clear or slightly tinted indoors to fully dark outdoors. Feel confident in your AI glasses in every light condition.

The launch also highlights exciting advancements in Meta AI, now available in more countries and languages*, making the Ray- Ban Meta experience even more intuitive and globally accessible. With live translation coming to all users this week, and, live AI with video and real-time collaboration capabilities coming soon, users can now interact with Meta AI in more natural and dynamic ways. Along with the ability to send and receive direct messages hands free on Instagram and expanding access to music apps on the glasses beyond the US and Canada.

“The next chapter of Ray-Ban Meta is about more than innovation, it’s about delivering a product that feels effortless, expressive, and accessible,” says Rocco Basilico, Chief Wearables Officer. With upgraded software, additional style and color variations along with an expanded global footprint, we’re bringing the power of intelligent eyewear to more people, in more ways, than ever before.”

Tap into iconic style and advanced technology designed to help you move effortlessly through life. Collaborate with Meta AI on ideas based on what you see. Capture photos and videos from your POV, or listen to music and podcasts, make a call, even send a text on the fly – all without taking out your phone. You can even have a conversation with

someone speaking Spanish, Italian, or French and translate it in real time. From Wayfarer to Skyler, these are statement-making frames with a slim, comfortable fit that are perfect for everyday wear.

META AI Update:

Ray-Ban_Wayfarer_Black_Matte_Clear_MMAI
  • With live translation, you can have a conversation with someone who speaks another language & hear translations in real time between French, Italian, Spanish and English. It’s great for exploring a new country in a deeper way and connecting with new friends. Previously available in Early Access in select countries, our live translation feature is now rolling out broadly to all our markets.
  • And coming soon the US and Canada, you’ll be able to hold a conversation with Meta AI on your Ray-Ban Meta glasses where our smart assistant can see what you see continuously and converse with you more naturally.
  • We’re also expanding access to Meta AI on Ray-Ban Meta glasses in even more countries in the EU today, and starting next month, we’ll be rolling out the ability for you to ask Meta AI about the things you’re looking at and get real-time responses to all our supported countries in the EU. This functionality just made its way to our friends across the pond in the UK earlier this month.

Assortment Update:

Ray-Ban Meta Skyler

Ray-Ban_Skyler_Chalky_Gray_Transitions_Gen_S_Sapphire_Transitions

First launched in 2024, continuing to draw on our 60s archive and the Golden Age of air travel, the Skyler shape is inspired by an era of iconic jet-set style. Now introducing the Skyler Shiny Chalky Gray featuring Transitions® Sapphire lenses meant for all day wear. Also expanding our Skyler Shiny Black Clear and G15 lenses to the assortment. The wider front and gentle curves are designed to suit most faces.

The Ray-Ban | Meta collection is available for purchase at Ray-Ban stores, Ray-Ban.com, Meta.com as well as select EssilorLuxottica retail stores including but not limited to: LensCrafters, Sunglass Hut, Salmoiraghi & Viganò and through the company’s wholesale distribution network in the US, UK, Italy, Ireland, Australia, Canada, France, Spain, Austria, Belgium, Germany, Finland, Denmark, Norway and Sweden. Starting at a suggested entry price of $299 (EUR 329, CAD 369, GBP 299, AUD 449) the Ray-Ban Meta collection comes with a classic compact and portable charging case to keep the glasses powered.

Click HERE for the press release.

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ClearVision Optical Celebrates Hall of Fame Honor & More at 2025 Best Companies Awards Gala

ClearVision logo

ClearVision Optical recently attended the Best Companies to Work for in New York awards gala, where the company was officially inducted into the Best Company Group’s “Hall of Fame” after earning the honor for the 10th time. At the event, ClearVision also learned it placed #13 out of 21 winners in the medium-sized company category for 2025.

ClearVision Best Companies in New York 2025

“We’re beyond thrilled to be inducted into the Hall of Fame after ten years of being named a Best Company to Work for in New York,” said Jennifer Trakhtenberg, chief people officer and co-chief operating officer at ClearVision. “This milestone means the world to us because it reflects the heart of who we are—a family-owned company that puts people first, embraces change, and builds culture with intention. We’re so proud of the way our team shows up every day with purpose, creativity, and care. This year’s recognition is extra special and is evidence of our CVO magic in action.”

Now in its 18th year, the Best Companies to Work for in New York program recognizes exceptional workplaces across the state. A total of 73 companies were honored this year from among hundreds of submissions. Only a dozen similarly sized companies have received the award 10 or more times, making ClearVision’s Hall of Fame milestone especially meaningful.

The Best Companies program evaluates organizations through an in-depth two-part assessment which examines unique workplace policies, inclusive practices, supportive benefits, and key talent statistics.

Click HERE for the press release.

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The Vision Council Kicks off 2025 National Sunglasses Day Campaign

The Vision Council logo

The Vision Council Foundation announces the launch of the 2025 National Sunglasses Day campaign, leading up to the annual celebration on June 27. With fresh resources, exclusive events, and new opportunities for public engagement, this year’s initiative reinforces the importance of wearing UV-protective eyewear for long-term eye health.

Founded by The Vision Council more than a decade ago, National Sunglasses Day has evolved into the Foundation’s flagship consumer education campaign. The effort highlights how consistent sunglass use can help prevent serious eye conditions such as cataracts and macular degeneration, all while showcasing the style and versatility of modern eyewear.

“As we gear up for National Sunglasses Day, we’re proud to lead the charge in educating consumers about the critical role sunglasses play in eye health,” said Ashley Mills, CEO of The Vision Council and The Vision Council Foundation. “It’s an opportunity to spark conversations, share resources, and shine a light on a simple yet impactful health practice that provides critical protection, enables people to show off their personal style, and perform their best in their favorite sports and activities.”

National Sunglasses Day Media & Influencer Event in New York City

The Vision Council Foundation will host an exclusive, invite-only event in New York City on June 26, bringing together leading members of the media, content creators, and VIP guests to explore the unseen impact of UV light — and celebrate the power of sunglasses as essential protection.

This immersive evening will feature curated brand showcases, interactive try-on experiences, and a live art installation that reveals the invisible effects of UV exposure and highlights the critical role of sunglasses in everyday health and style.

Guests will also hear from leading experts who will illustrate how UV light impacts vision, weather, health, and beauty, and why choosing the right eyewear is more important than ever.

Through these experiences, The Vision Council Foundation aims to elevate public understanding of UV protection and officially kick off summer with a celebration of light, vision, and style.

New Promotional Toolkit Now Available

To encourage participation from organizations and individuals across the country, the Foundation has released a free digital toolkit designed to make National Sunglasses Day celebrations easy and impactful. The toolkit includes:

  • Sample press release and email copy
  • Customizable social media graphics and templates
  • Web banners, GIFs, and stickers
  • UV safety fact sheets
  • Printable posters and signage
  • Talking points and FAQs 

Toolkit materials can be downloaded from thevisioncouncilfoundation.org and are also available for print via The Vision Council’s Vistaprint ProShop at a discounted rate.

Get Involved – Celebrate, Educate, Share

The Vision Council Foundation invites eyecare professionals, retailers, educators, and the public to help amplify this year’s message. Participation can include:

  • Downloading the toolkit and sharing materials within your network
  • Hosting a National Sunglasses Day event or offering retail promotions
  • Sharing your #SunglassSelfie or #NationalSunglassesDay post on social media and tagging @TheVisionCouncil
  • Partnering with The Vision Council Foundation to support ongoing education initiatives via special events. Contact Abigail Crosby, Partnership and Business Development Manager, at acrosby@thevisioncouncil.org for more information.

Through National Sunglasses Day, The Vision Council Foundation aims to inspire better UV safety habits and encourage year-round sunglass use to protect vision and promote eye health.

Click HERE for the press release.

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