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Nightlynx Reduces Glare and Reflections

Vuarnet introduces Nightlynx lenses, engineered to deliver unmatched clarity and visual sharpness in low light conditions such as night, dusk, dawn, rain or fog. Nightlynx lenses eliminate glare and improve contrast and distance perception. Features yellow lenses set against matte black frames. The collection is available in five styles.

www.vuarnet.com/ca

Westgroupe Welcomes New Marketing Director

MONTREAL, QC – WestGroupe announces the appointment of Shaleen Ratansi to the position of Marketing Director.

Shaleen brings with her to WestGroupe over 15 years of design, branding and marketing experience. Previously from the fashion industry, Shaleen joined the optical industry over three years ago, working for a leading optical company, overseeing the creation of campaigns, branding, media strategies, events and tradeshows for the North American market. Her international background provides a global perspective of successfully evaluating and implementing brands, marketing strategies and developing bespoke content for a vast range of markets.

“Shaleen brings a fresh energy to her new position and possesses the right mixture of expertise, insight and personality to help WestGroupe reach for the future,” says WestGroupe’s President, Michael Suliteanu.

“It is an exciting time for WestGroupe, as it continues its worldwide growth. The organisation has had continuous expansion, now in over 40 countries with no signs of slowing down. I am really looking forward to working with the team to build, innovative and create marketing initiatives which will further drive audience engagement, increase sales and focus on customer needs, quality products and services with premium branding,” says Shaleen Ratansi.

Click HERE for the full press release.

 

Rossella Leanza Wins First Edition of Coco Song Award

Lie╠Ç fe╠üng in colours - Rossella Leanza 1The “Liè féng in colours” project by Rosella Leanza has won the first edition of the Coco Song Award, the contest organised by Area98 in collaboration with Harim Accademia Euromediterranea to offer young talents in the world of design the opportunity to present their own take on the celebrated Coco Song collection.

For her project, Leanza – who is in the third year of a four-year Fashion Design degree – drew inspiration from the art of ceramics, which reached stunning level of sophistication during the Song dynasty, becoming one of the most emblematic facets of Chinese culture from the period. By focusing on the concept of form, which plays an important role in Song ceramics, Leanza devised and produced a pair of glasses that – thanks to the unique finish on the acetate – recreate the fissures that appear when the ceramics are fired. Presented in bold colours, the texture is offset by the two-tone sunglasses lenses, making for a high-impact pair of frames that – despite being highly original – stay true to the Coco Song philosophy and strengths.

The official unveiling of the winner of the Coco Song Award took place at Silmo following a selection processes whereby prototypes made by the five final finalists were evaluated on the basis of their degree of uniqueness, wearability and marketability, as well as for their alignment with the brand’s target market and the overall quality of the frames, from design to production.

Click HERE for the full press release.

 

WestGroupe USA Names New Northeast Regional Sales Director

MONTREAL, QC–WestGroupe USA announces the appointment of Heidi Orlando to the position of Northeast Regional Sales Director. Heidi brings with her more than 20 years of sales management experience.

Prior to joining WestGroupe, Heidi worked for a leading optical company where she earned many sales awards and was inducted into the President’s Circle. Her knowledge and ability to lead will be integral to her success in this new role.

“Heidi brings a fresh energy to her new position and I am confident that her experience and leadership will play an integral part in our continued growth in the Northeastern US states,” says WestGroupe USA’s Vice-President of Sales, Dennis Davis.

“I am excited about my new role with WestGroupe USA, and look forward to the challenge of developing the business further in the Northeast and leading my team to surpass their goals,” says Heidi Orlando.

Click HERE for the full press release.

 

OGS Leads Global Coalition to Support World Sight Day Challenge

(Denver, CO): Global eye health and vision care are more important than ever in light of recent natural disasters including major hurricanes, earthquakes, tsunamis and their aftermath. As people deal with these and other health crises, leading North American optometric companies, networks, schools and practices are once again joining a coalition led by Optometry Giving Sight in support of World Sight Day (October 12, 2017) and the World Sight Day Challenge, which runs through October.

This is the 11th year of the Challenge, which encourages all members of the vision care community to make a donation or participate in a fundraising event to help fund sustainable eye health projects for people who are needlessly blind or vision impaired. These include support for projects that will help give sight and hope to more than 1 million children as part of the Our Children’s Vision campaign – and this year, in recognition of recent events, projects providing eye care to people affected by the hurricanes in our region.

Coalition members include ABB OPTICAL GROUP, Alcon Foundation, AllAboutVision.com®, Bausch + Lomb, CooperVision, Essilor, EyePromise, FYidoctors, Vision Source®, VSP Global® and ZEISS Vision.

Another 45 companies are participating in the Challenge (see breakout for full list) plus 21 Schools of Optometry. More companies, networks and practices are signing up every day.

“If everyone does just one thing in support of the Challenge we can make a huge difference in the lives of millions.”

For more information about the World Sight Day Challenge, or to make your donation today, please visit givingsight.org  or call +1 403-670-2619.

Click HERE for the full press release.

 

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