In pursuit of their mission to provide members with the best possible tools and resources needed to grow their businesses—and with the ultimate goal of improving the vision care available to consumers and helping them to lead better lives—The Vision Council has announced that it will contribute $3 million to the Think About Your Eyes Campaign in 2017, an increase from the 2016 contribution of $500,000, in response to the overwhelming success of the campaign in reaching consumers and growing eye exams across the country.

In 2015 alone, Think About Your Eyes messaging resulted in nearly 1 million eye exams, leading to the early detection of either AMD, glaucoma, cataracts, or diabetic retinopathy for many Americans, shortening the exam cycle by 45%, and bringing an additional $320 million in revenue to the vision industry.

Thanks to the support of 19 industry leaders, Think About Your Eyes has generated more than 1.25 billion impressions in 2016 through national television, radio, print and online/digital advertising to share educational and motivational messages about eye disease, eye strain, children’s vision, presbyopia and how regular eye exams can positively affect overall health. The campaign is designed to encourage consumers to learn more and schedule an eye exam by visiting thinkaboutyoureyes.com. The site, which has received more than 2.5 million visitors, features a comprehensive practice locator tool where visitors can easily find local Think About Your Eyes eye care providers from the nearly 17,500 participating providers.