Las Vegas, NV  – By supporting the 460 manufacturers and suppliers who officially exhibit on the Show floor and in the meeting rooms at the Sands Expo and Convention Center, as well as The Suites in the Venetian on the 35^th and 36^th floors, eyewear professionals and eyecare providers attending International Vision Expo West will unite next week to raise awareness of the importance of vision health.

“Supporting International Vision Expo strengthens the entire optical industry, and directly impacts the vision health of consumers,” said Ashley Mills, vice president, trade shows and meetings, The Vision Council. “Together, we are able to elevate awareness of the importance of regular eye exams, and that’s growing the marketplace.”

Proceeds from International Vision Expo are used by The Vision Council, a nonprofit association, to educate consumers about the importance of vision care and the options in eyewear and other related products. Over the last 30 years, The Vision Council has invested these proceeds into successful consumer awareness initiatives through marketing materials, public relations outreach and strategic partnerships. With these resources, The Vision Council has generated more than 1.7 billion consumer impressions for Lens Trends & Technology topics including digital eye strain, more than 2.3 billion consumer impressions for UV-protection, and more than 9.3 billion consumer impressions for eyewear fashion through the Eyecessorize campaign.

International Vision Expo & Conference is a proud supporter of Think About Your Eyes, a national public awareness campaign designed to educate the public on the benefits of vision health and promote the importance of getting an annual comprehensive eye exam. This campaign has driven an additional 1.1 million projected eye exams through its advertising, and—as evidenced by Vision Expo post-show attendee research—align with ophthalmic professionals’ perceptions about the biggest opportunities to help medical professionals increase patient base and fulfill healthcare needs in the future.