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New Oakley Prizm Lenses for Road, Trail, Gold and Baseball

Oakley introduces authentic prescription technology designed to emphasize colours and details to enhance optics for the road, trail, golf and baseball. For the first time in history, these lenses have been designed to specific activities and the results have been revolutionary. Launching this month, Oakley Prizm lenses will be available in high-wrap Oakley sport and active frames with OTDTM and OTD EdgeTM lens technologies.

www.oakley.com

Photo credit: Yann Roy

NIKON Launches Direct to Consumer Campaign for Eye Glasses

According to a company press release, while most consumers associate the NIKON brand with high quality camera lenses, many remain unaware of the brand as it relates to eyeglass lenses.

In order to build awareness of the NIKON Lenswear brand, the company has launched a multi-pronged direct to consumer national media campaign including outdoor digital media in Toronto and billboards in Vancouver, Calgary and Montreal.

The consumer campaign is coupled with a special offer from NIKON. Isabelle Mongeau, VP of Marketing and Business Development indicates, “By tying in a special offer, it becomes actionable for consumers and invites conversations with Eye Care Professionals.”

Click HERE to view more details.

 

 

PLAN B Showcases its Design Prowess

The Glacee collection is creating exclusive limited availability ultralux sunglass models. These models will encapsulate the creativity that is synonymous with the Glacee brand, unique, vast in style, shapes and colours. The latest exclusive model in this collection is the GL6720.

Ice Cream, also from Plan “B” Eyewear, creates two new models, the IC9013 and IC9020. IC9013 is designed for the petite woman, with a colour application that is completely proprietary and revolutionary to create a distinguished piece of art for the empty canvas, our face.

Distributed by Plan B Eyewear: www.planbeyewear.com

Steel and Acetate Fusion from Xavier Garcia

Xavier Garcia adds four new models to its collection (Iona, Irma, Irina and Merino) available in four different colour combinations.

Built with steel plate block and acetate in a surprising new material combination that presents flattering, easy to wear shapes, the textured acetate details combine harmoniously with the colours on the uniform matte finished metals.

http://prismeoptical.com

 

 

FTC Reportedly Investigating Valeant’s Acquisition of Gas Permeable CL Maker

According to the non-profit news organization ProPublica, the US Federal Trade Commission is investigating if Canadian pharmaceutical company Valeant illegally cornered the market for a material used in gas permeable lenses.

Valeant disclosed on Monday, October 19, that it had received a letter from the FTC regarding its acquisition of Paragon Vision Sciences, a manufacturer of gas permeable lenses, but did not comment further.

According to ProPublica, the FTC is concerned that Valeant’s acquisitions of Baush + Lomb and Paragon Vision Sciences now give Valeant monopoly control over the gas permeable market. Valeant now controls 85 to 90 percent of the GP lens supply chain, says Jan Svochak, president of the Contact Lens Manufacturers Association.

Valeant shares lost one third of their market value last week.

Further information: http://www.propublica.org/article/federal-investigators-looking-at-valeant-contact-lens-dealings

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