New vision health awareness campaign
Sunday, May 5 2013 | 00 h 00 min | News
During Vision Health Month, CNIB and Doctors of Optometry Canada have launched a new vision health awareness campaign.
Good vision is not necessarily synonymous with healthy vision. That’s the message the two organizations are trying to get across. “Since many eye conditions have no symptoms in the early stages, it’s possible to have excellent vision and still be diagnosed with one,” explains Keith Gordon, CNIB vice president of research.
CNIB’s goal is to reduce the number of people who needlessly lose their sight each year by 50% by the year 2020. That’s 22,500 people whose sight could be saved every year. In May, the organization is increasing its efforts to reach people with a clear message: get an eye exam from an optometrist!
CNIB is also holding a fundraising campaign called the Toonie Campaign. Participating optometrists will donate $2 to CNIB from every eye exam they conduct in May. The funds raised will go towards CNIB’s services for people who are blind or partially sighted.