fbpx

Essilor buys EyeBuyDirect.com – Interview with Essilor Canada president

Essilor has acquired a majority stake in EyeBuyDirect.com, a leading online optical retailer with a presence in the United States, China, and Hong Kong.

 

In 2010, Essilor acquired a majority stake in FramesDirect.com. The French giant then relied on FramesDirect to start up the MyOnlineOptical.com platform in the United States, offering eyecare professionals a tool to create an online retail business for themselves.

 

Marc Tersigni, president of Essilor Canada, explains that his company bought EyeBuyDirect.com to relaunch the platform, enabling eyecare professionals who use it to compete in the e-commerce arena, where a tough price war is raging.

 

The platform is not available yet in Canada. “Before launching such a product here, we want to make sure that it will be well received by our clients and is compliant with Canadian legislation, which is different from U.S. legislation,” explains Marc Tersigni. “We think that the platform may be the right vehicle to encourage sales growth for eyecare professionals. However, our priority is still to support the establishment of storefront practices and to ensure Canadian patients receive the best possible care,” he adds.

Featured Posts

Perfect Optical Reebok logos

Perfect Optical Partners with Mondottica Group for Exclusive Reebok Eyewear Distribution in Canada

Perfect Optical announces a new partnership with Mondottica Group, marking a significant step in bringing innovative eyewear solutions to the Canadian market.

Learn More
Blackfin G7 Italia 2024

G7: Blackfin Symbol of Italian Excellence

In conjunction with the G7 Summit, currently being held in Borgo Egnazia in Puglia, Italy not only welcomes the heads of state and government but also showcases authentic Made in Italy products through exclusive gifts for the distinguished guests.

Read more
GIGI Studios Anastasia

GIGI STUDIOS Launches the XS Collection for Petite Faces

Anastasia features a geometrical model in a hexagonal shape made in crystal acetate for the front, Havana temples and a laminated endpiece.

Read more

Local Leaders Break Ground on the Waterloo Eye Institute

Former Governor General of Canada David Johnston reflects on the institute’s importance to the community at a ceremony with regional stakeholders and champions.

Read more
MIDO logo

For the Second Year, MIDO Takes First Prize in the MEDIASTARS Press Section with “SPHERES” Communication Campaign

The campaign, developed by Max Galli in partnership with Mixer Group, was the first in the trade show industry to be created with Artificial Intelligence.

Read more
Perfect Optical Reebok logos

Perfect Optical Partners with Mondottica Group for Exclusive Reebok Eyewear Distribution in Canada

Perfect Optical announces a new partnership with Mondottica Group, marking a significant step in bringing innovative eyewear solutions to the Canadian market.

Learn More
Blackfin G7 Italia 2024

G7: Blackfin Symbol of Italian Excellence

In conjunction with the G7 Summit, currently being held in Borgo Egnazia in Puglia, Italy not only welcomes the heads of state and government but also showcases authentic Made in Italy products through exclusive gifts for the distinguished guests.

Read More
GIGI Studios Anastasia

GIGI STUDIOS Launches the XS Collection for Petite Faces

Anastasia features a geometrical model in a hexagonal shape made in crystal acetate for the front, Havana temples and a laminated endpiece.

Read More

Local Leaders Break Ground on the Waterloo Eye Institute

Former Governor General of Canada David Johnston reflects on the institute’s importance to the community at a ceremony with regional stakeholders and champions.

Read More
MIDO logo

For the Second Year, MIDO Takes First Prize in the MEDIASTARS Press Section with “SPHERES” Communication Campaign

The campaign, developed by Max Galli in partnership with Mixer Group, was the first in the trade show industry to be created with Artificial Intelligence.

Read More
Perfect Optical Reebok logos

Perfect Optical Partners with Mondottica Group for Exclusive Reebok Eyewear Distribution in Canada

Perfect Optical announces a new partnership with Mondottica Group, marking a significant step in bringing innovative eyewear solutions to the Canadian market.

Learn More
Blackfin G7 Italia 2024

G7: Blackfin Symbol of Italian Excellence

In conjunction with the G7 Summit, currently being held in Borgo Egnazia in Puglia, Italy not only welcomes the heads of state and government but also showcases authentic Made in Italy products through exclusive gifts for the distinguished guests.

Read more
GIGI Studios Anastasia

GIGI STUDIOS Launches the XS Collection for Petite Faces

Anastasia features a geometrical model in a hexagonal shape made in crystal acetate for the front, Havana temples and a laminated endpiece.

Read more

Local Leaders Break Ground on the Waterloo Eye Institute

Former Governor General of Canada David Johnston reflects on the institute’s importance to the community at a ceremony with regional stakeholders and champions.

Read more
MIDO logo

For the Second Year, MIDO Takes First Prize in the MEDIASTARS Press Section with “SPHERES” Communication Campaign

The campaign, developed by Max Galli in partnership with Mixer Group, was the first in the trade show industry to be created with Artificial Intelligence.

Read more
Perfect Optical Reebok logos

Perfect Optical Partners with Mondottica Group for Exclusive Reebok Eyewear Distribution in Canada

Perfect Optical announces a new partnership with Mondottica Group, marking a significant step in bringing innovative eyewear solutions to the Canadian market.

Learn More
Blackfin G7 Italia 2024

G7: Blackfin Symbol of Italian Excellence

In conjunction with the G7 Summit, currently being held in Borgo Egnazia in Puglia, Italy not only welcomes the heads of state and government but also showcases authentic Made in Italy products through exclusive gifts for the distinguished guests.

Read more
GIGI Studios Anastasia

GIGI STUDIOS Launches the XS Collection for Petite Faces

Anastasia features a geometrical model in a hexagonal shape made in crystal acetate for the front, Havana temples and a laminated endpiece.

Read more

Local Leaders Break Ground on the Waterloo Eye Institute

Former Governor General of Canada David Johnston reflects on the institute’s importance to the community at a ceremony with regional stakeholders and champions.

Read more
MIDO logo

For the Second Year, MIDO Takes First Prize in the MEDIASTARS Press Section with “SPHERES” Communication Campaign

The campaign, developed by Max Galli in partnership with Mixer Group, was the first in the trade show industry to be created with Artificial Intelligence.

Read more