Consumers want more education on lenses
Monday, August 19 2013 | 00 h 00 min | News
A survey conducted by Transitions Optical involving 1000 Canadian consumers provides some insight into consumer satisfaction and expectations of eyecare professionals.
According to the findings, more than 9 out of 10 respondents considered an accurate comprehensive examination to be the most important aspect of visiting an optical retailer. Furthermore, 8 out of 10 indicated that they were satisfied in this regard.
Customer service (83%); a wide variety of frames (81%); an attractive, well-organized frame display (74%), optometrist recommendations (74%), and optician recommendations (67%) stood out as the other important aspects of visiting an optical office.
Nearly 70% of the respondents deemed it important to have an informative discussion with the optician about lenses; 60% felt the same way about frames. Nevertheless, only 68% of respondents rated their-customer-service-experience as excellent or very good, while just over half considered that their eyecare professional did a really good job at personalizing lens recommendations.
According to Isabelle Tremblay-Dawson, marketing manager for Transitions Optical in Canada, “the results are helpful to show eyecare professionals the opportunity to grow their practice with increased patient satisfaction.”