fbpx

Kering to launch Kering Eyewear

Kering is launching a strategic initiative aimed at building in-house eyewear expertise, in order to take advantage of strong growth in global sales of frames and sunglasses.

 

The French company, whose portfolio includes 11 luxury and “sport & lifestyle” brands such as Gucci, Balenciaga and Alexander McQueen, will invest in the Kering Eyewear division. Roberto Vedovotto will be CEO. Vedovotto and his team will be co-shareholders of the new entity.

 

Roberto Vedovotto, former CEO at Safilo, was taken on at Kering in November 2013. At the same time as it introduced its new business model, Kering also announced a new agreement with Safilo, which holds a license for Kering’s Gucci frames. The two companies will terminate the current Gucci license agreement two years early, by December 31, 2016, for a compensation payment to Safilo of nearly $130 million.

 

Instead, Safilo and Kering will set up a strategic product partnership agreement for four years, starting in January 2017. This agreement will cover product development, manufacturing and supply of Gucci frames and will allow Kering to benefit from Safilo’s expertise and production capabilities.

 

Eventually, Kering plans to fully control the eyewear value chain, from design to product development and supply chain, and from branding to sales.

 

The 11 Kering brands, nine of which are managed through license agreements with five different partners, currently generate $500 million in sales and over $70 million in royalties.


Source: http://www.kering.com/fr/communiques-de-presse/kering_prevoit_de_reprendre_le_controle_de_la_chaine_de_valeur_de_ses

Featured Posts

ClearVision logo

ClearVision Optical Announces New Strategic Account Leader

ClearVision Optical appoints Jessica DiCecca as Strategic Accounts Manager to strengthen partnerships with multi-location eyecare practices and drive value-focused solutions.

Learn More
Marcolin Eyewear

Marcolin Secures Long-Term Eyewear License Renewal With GANT

Marcolin renews its global eyewear licensing agreement with GANT through 2032, continuing to design and distribute GANT sunglasses and eyeglasses worldwide.

Read more
ZEISS logo

Carl Zeiss Vision International GmbH announces agreement to acquire Brighten Optix

ZEISS Vision Care announces agreement to acquire Brighten Optix, strengthening its global myopia management portfolio with specialty contact lenses and Ortho-K solutions.

Read more
Optik Voila May-June 2025 Centennial Roots 940

Roots Eyewear – Inspired by the Great Canadian Outdoors

Canadian to their roots, the Roots eyewear collection features classic, timeless designs, that are functional and stylish, yet comfortable and a great fit.

Read more
EyeRide event logo 2025

EyeRide Aims to Raise $100K to Empower the GTA’s Vision Loss Community

The annual cycling event returns June 21 to fund recreation and mental health programs for people who are blind or partially-sighted.

Read more
ClearVision logo

ClearVision Optical Announces New Strategic Account Leader

ClearVision Optical appoints Jessica DiCecca as Strategic Accounts Manager to strengthen partnerships with multi-location eyecare practices and drive value-focused solutions.

Learn More
Marcolin Eyewear

Marcolin Secures Long-Term Eyewear License Renewal With GANT

Marcolin renews its global eyewear licensing agreement with GANT through 2032, continuing to design and distribute GANT sunglasses and eyeglasses worldwide.

Read More
ZEISS logo

Carl Zeiss Vision International GmbH announces agreement to acquire Brighten Optix

ZEISS Vision Care announces agreement to acquire Brighten Optix, strengthening its global myopia management portfolio with specialty contact lenses and Ortho-K solutions.

Read More
Optik Voila May-June 2025 Centennial Roots 940

Roots Eyewear – Inspired by the Great Canadian Outdoors

Canadian to their roots, the Roots eyewear collection features classic, timeless designs, that are functional and stylish, yet comfortable and a great fit.

Read More
EyeRide event logo 2025

EyeRide Aims to Raise $100K to Empower the GTA’s Vision Loss Community

The annual cycling event returns June 21 to fund recreation and mental health programs for people who are blind or partially-sighted.

Read More
ClearVision logo

ClearVision Optical Announces New Strategic Account Leader

ClearVision Optical appoints Jessica DiCecca as Strategic Accounts Manager to strengthen partnerships with multi-location eyecare practices and drive value-focused solutions.

Learn More
Marcolin Eyewear

Marcolin Secures Long-Term Eyewear License Renewal With GANT

Marcolin renews its global eyewear licensing agreement with GANT through 2032, continuing to design and distribute GANT sunglasses and eyeglasses worldwide.

Read more
ZEISS logo

Carl Zeiss Vision International GmbH announces agreement to acquire Brighten Optix

ZEISS Vision Care announces agreement to acquire Brighten Optix, strengthening its global myopia management portfolio with specialty contact lenses and Ortho-K solutions.

Read more
Optik Voila May-June 2025 Centennial Roots 940

Roots Eyewear – Inspired by the Great Canadian Outdoors

Canadian to their roots, the Roots eyewear collection features classic, timeless designs, that are functional and stylish, yet comfortable and a great fit.

Read more
EyeRide event logo 2025

EyeRide Aims to Raise $100K to Empower the GTA’s Vision Loss Community

The annual cycling event returns June 21 to fund recreation and mental health programs for people who are blind or partially-sighted.

Read more
ClearVision logo

ClearVision Optical Announces New Strategic Account Leader

ClearVision Optical appoints Jessica DiCecca as Strategic Accounts Manager to strengthen partnerships with multi-location eyecare practices and drive value-focused solutions.

Learn More
Marcolin Eyewear

Marcolin Secures Long-Term Eyewear License Renewal With GANT

Marcolin renews its global eyewear licensing agreement with GANT through 2032, continuing to design and distribute GANT sunglasses and eyeglasses worldwide.

Read more
ZEISS logo

Carl Zeiss Vision International GmbH announces agreement to acquire Brighten Optix

ZEISS Vision Care announces agreement to acquire Brighten Optix, strengthening its global myopia management portfolio with specialty contact lenses and Ortho-K solutions.

Read more
Optik Voila May-June 2025 Centennial Roots 940

Roots Eyewear – Inspired by the Great Canadian Outdoors

Canadian to their roots, the Roots eyewear collection features classic, timeless designs, that are functional and stylish, yet comfortable and a great fit.

Read more
EyeRide event logo 2025

EyeRide Aims to Raise $100K to Empower the GTA’s Vision Loss Community

The annual cycling event returns June 21 to fund recreation and mental health programs for people who are blind or partially-sighted.

Read more