National awareness campaign on blue light exposure

On October 16, specialized media, the general population, and eyecare professionals gathered for the official launch of a major awareness campaign being rolled out across Canada.

 

Exposure to blue light coming from the various electronic devices affects our vision health. The campaign – called Blue Light Exposed – is intended to raise public awareness about this reality and to provide eyecare professionals with the tools they need to better inform their patients.

 

The initial media portion of the campaign has been launched and will continue through to December. News clips will be released to various television and radio stations. In addition, optometrists will be invited to keep raising awareness in their practices in 2015, by using tools developed for that purpose, including a video clip that will be available in a few weeks, according to our information.

 

A website is already up (www.bluelightexposed.com) and contains a great deal of information on the subject, plus a special section for eyecare professionals.

 

The results of a study conducted by University of Montreal professors will soon be available, and other awareness activities are planned.

 

This Canada-wide campaign is sponsored by lens manufacturers Essilor Canada, Nikon Optical, and Shamir Canada.

Featured Posts

Silhouette Gives Its Popular SPX Illusion Collection a Fresh New Look

Silhouette has reached for a new colour palette to give one of its most popular full-rim glasses, SPX Illusion, a stunning revamp.

Learn More

The Kids are Alright

With childhood myopia rates spiking globally, the market for children’s eyewear continues to grow, making this segment an increasingly important part of many eyewear galleries.

Read more

New Look Vision Group Named One of Canada’s Best Managed Companies

New Look Vision Group (“NVG”) has been recognized for overall business performance and sustained growth with the prestigious Canada's Best Managed Companies and is part of the program’s 29 new winners.

Read more

CNIB Announces Measha Brueggergosman as New Brand Ambassador

CNIB announced that Canadian opera singer and concert artist Measha Brueggergosman will become the organization’s newest official brand ambassador.

Read more

2022 SILMO d’Or Awards: A Multi-Cultural Jury President

Born in Namibia to a Belgian father and a Japanese mother, Jun Gobron grew up to be eager and curious about the world.

Read more

Silhouette Gives Its Popular SPX Illusion Collection a Fresh New Look

Silhouette has reached for a new colour palette to give one of its most popular full-rim glasses, SPX Illusion, a stunning revamp.

Learn More

The Kids are Alright

With childhood myopia rates spiking globally, the market for children’s eyewear continues to grow, making this segment an increasingly important part of many eyewear galleries.

Read More

New Look Vision Group Named One of Canada’s Best Managed Companies

New Look Vision Group (“NVG”) has been recognized for overall business performance and sustained growth with the prestigious Canada's Best Managed Companies and is part of the program’s 29 new winners.

Read More

CNIB Announces Measha Brueggergosman as New Brand Ambassador

CNIB announced that Canadian opera singer and concert artist Measha Brueggergosman will become the organization’s newest official brand ambassador.

Read More

2022 SILMO d’Or Awards: A Multi-Cultural Jury President

Born in Namibia to a Belgian father and a Japanese mother, Jun Gobron grew up to be eager and curious about the world.

Read More

Silhouette Gives Its Popular SPX Illusion Collection a Fresh New Look

Silhouette has reached for a new colour palette to give one of its most popular full-rim glasses, SPX Illusion, a stunning revamp.

Learn More

The Kids are Alright

With childhood myopia rates spiking globally, the market for children’s eyewear continues to grow, making this segment an increasingly important part of many eyewear galleries.

Read more

New Look Vision Group Named One of Canada’s Best Managed Companies

New Look Vision Group (“NVG”) has been recognized for overall business performance and sustained growth with the prestigious Canada's Best Managed Companies and is part of the program’s 29 new winners.

Read more

CNIB Announces Measha Brueggergosman as New Brand Ambassador

CNIB announced that Canadian opera singer and concert artist Measha Brueggergosman will become the organization’s newest official brand ambassador.

Read more

2022 SILMO d’Or Awards: A Multi-Cultural Jury President

Born in Namibia to a Belgian father and a Japanese mother, Jun Gobron grew up to be eager and curious about the world.

Read more

Silhouette Gives Its Popular SPX Illusion Collection a Fresh New Look

Silhouette has reached for a new colour palette to give one of its most popular full-rim glasses, SPX Illusion, a stunning revamp.

Learn More

The Kids are Alright

With childhood myopia rates spiking globally, the market for children’s eyewear continues to grow, making this segment an increasingly important part of many eyewear galleries.

Read more

New Look Vision Group Named One of Canada’s Best Managed Companies

New Look Vision Group (“NVG”) has been recognized for overall business performance and sustained growth with the prestigious Canada's Best Managed Companies and is part of the program’s 29 new winners.

Read more

CNIB Announces Measha Brueggergosman as New Brand Ambassador

CNIB announced that Canadian opera singer and concert artist Measha Brueggergosman will become the organization’s newest official brand ambassador.

Read more

2022 SILMO d’Or Awards: A Multi-Cultural Jury President

Born in Namibia to a Belgian father and a Japanese mother, Jun Gobron grew up to be eager and curious about the world.

Read more