Jobson Optical Group and VuePoint IDS Canada Forge Strategic Alliance

Wednesday, December 10 2014 | 00 h 00 min | Agreements and Partnerships

VuePoint IDS Inc., Canada’s leading print and digital eye care publisher, and Jobson Medical Information LLC., have formed a comprehensive multi-year strategic partnership, effective immediately.

The partnership facilitates the Canadian expansion of Jobson’s renowned media titles, including 20/20^©, Vision Monday^©, VMAIL^© and Review of Optometry^© in collaboration with VuePoint’s recently acquired print and digital publications, including OPT!K^©, Canada’s fully bilingual B2B eye care publication.

Under the terms of the reciprocal and exclusive arrangement, Jobson is the representative of VuePoint in the US market, and VuePoint represents Jobson media titles and services in the Canadian market. In addition to the development of co-branded digital and print publications, the companies will cooperate on a range of services to eye care stakeholders including marketing research, continuing education, interactive services and custom program development.

“We are thrilled to be working with VuePoint IDS and David Pietrobon to extend the reach of our content and brands into the increasingly important Canadian market. VuePoint’s acquisition of M2L’s optical media properties provides it with a solid base of leading information brands, which it can build upon and enhance through its relationship with Jobson,” Marc Ferrara, CEO, Information Services Group, Jobson Medical Information, stated. “In addition, David’s extensive years of experience as both an ophthalmic industry executive and a media entrepreneur provides him with a unique and valuable framework which will allow VuePoint to meet the Canadian market’s evolving informational needs.”

David Pietrobon, President, VuePoint IDS, stated, “Partnering with Jobson provides us with access to tremendous world-class resources and capabilities. Combined with VuePoint’s Canadian perspective and market-leading access, the arrangement uniquely positions us to provide relevant and essential information to Canadian ECPs and effective communications solutions to all vision care stakeholders.”

More information on the recent acquisition by VuePoint is available HERE.

For further information: https://www.optiknow.ca/wp-content/uploads/2014/12/PressReleaseJobson.pdf