fbpx

Isabelle Boin-Serveau Appointed as Editor for Opt!K Magazine

Isabelle Boin-ServeauDavid Pietrobon, President of Vuepoint IDS and publisher of the bilingual magazine Optik, has announced the appointment of Isabelle Boin-Serveau to the editorial team led by Charleen Wyman, Managing Editor.

“It is very important for us to preserve the bilingual nature of our publication. That is why we are very pleased to have the presence of Isabelle for everything related to writing in French,” said David Pietrobon.

Isabelle Boin-Serveau has over 25 years of experience in writing and magazine editing including 10 years of editing experience in the field of optics. Always on the lookout for the latest trends in technology, marketing and fashion, Isabelle Boin-Serveau will become the French language editorial resource for Optik Magazine.

David Pietrobon would also like to thank Danielle St-Jean, long-standing editor-in-chief for Optik since its inception in 2006, for her dedication and tireless efforts over the years.  The transition to the new editorial team is in full swing and the contributions of Charleen and Isabelle to the evolution of Optik are already evident in  the first issue published under the VuePoint banner in February, 2015.

Featured Posts

Voila July-August Optik 2026 Centennial DEMI DASH 3763

Demi + Dash, Now Available in Canada

Now available in Canada, Demi + Dash brings contemporary eyewear to style-conscious kids ages 7–12, combining fashion-forward design with fit, flexibility and everyday performance.

Learn More
Etnia Eyewear Culture logo

Etnia Eyewear Culture Strengthens Leadership to Drive International Growth

Etnia Eyewear Culture appoints Massimo Vian as CEO as the group enters a new phase of international growth, while founder David Pellicer becomes Executive Chairman to guide long term strategy and creative direction.

Read more
Bausch + Lomb

Most Women Don’t Recognize Dry Eye as a Symptom of Perimenopause and Menopause, New Survey Finds

A new Bausch + Lomb survey reveals that most women do not recognize dry eye as a symptom of perimenopause or menopause, despite significant impacts on daily activities such as reading, screen use and driving. The findings highlight a major awareness gap and reinforce the need to include eye health in menopause conversations.

Read more
Italian Eyewear Exhibition IEE Paris

IEE Paris 2026 Showcases Italian Eyewear Excellence

IEE Paris 2026 will gather 26 Italian eyewear manufacturers at Pavillon Cambon, offering European buyers an exclusive preview of new optical and sun collections and highlighting the excellence of Made in Italy craftsmanship.

Read more
F1 ic! berlin campaign Sept 2026

ic! berlin Launches First Campaign Featuring Audi Revolut F1® Team

ic! berlin launches its first campaign with Audi Revolut F1® Team, featuring drivers Nico Hülkenberg and Gabriel Bortoleto wearing customized frames and highlighting the brand’s precision engineered eyewear.

Read more
Voila July-August Optik 2026 Centennial DEMI DASH 3763

Demi + Dash, Now Available in Canada

Now available in Canada, Demi + Dash brings contemporary eyewear to style-conscious kids ages 7–12, combining fashion-forward design with fit, flexibility and everyday performance.

Learn More
Etnia Eyewear Culture logo

Etnia Eyewear Culture Strengthens Leadership to Drive International Growth

Etnia Eyewear Culture appoints Massimo Vian as CEO as the group enters a new phase of international growth, while founder David Pellicer becomes Executive Chairman to guide long term strategy and creative direction.

Read More
Bausch + Lomb

Most Women Don’t Recognize Dry Eye as a Symptom of Perimenopause and Menopause, New Survey Finds

A new Bausch + Lomb survey reveals that most women do not recognize dry eye as a symptom of perimenopause or menopause, despite significant impacts on daily activities such as reading, screen use and driving. The findings highlight a major awareness gap and reinforce the need to include eye health in menopause conversations.

Read More
Italian Eyewear Exhibition IEE Paris

IEE Paris 2026 Showcases Italian Eyewear Excellence

IEE Paris 2026 will gather 26 Italian eyewear manufacturers at Pavillon Cambon, offering European buyers an exclusive preview of new optical and sun collections and highlighting the excellence of Made in Italy craftsmanship.

Read More
F1 ic! berlin campaign Sept 2026

ic! berlin Launches First Campaign Featuring Audi Revolut F1® Team

ic! berlin launches its first campaign with Audi Revolut F1® Team, featuring drivers Nico Hülkenberg and Gabriel Bortoleto wearing customized frames and highlighting the brand’s precision engineered eyewear.

Read More
Voila July-August Optik 2026 Centennial DEMI DASH 3763

Demi + Dash, Now Available in Canada

Now available in Canada, Demi + Dash brings contemporary eyewear to style-conscious kids ages 7–12, combining fashion-forward design with fit, flexibility and everyday performance.

Learn More
Etnia Eyewear Culture logo

Etnia Eyewear Culture Strengthens Leadership to Drive International Growth

Etnia Eyewear Culture appoints Massimo Vian as CEO as the group enters a new phase of international growth, while founder David Pellicer becomes Executive Chairman to guide long term strategy and creative direction.

Read more
Bausch + Lomb

Most Women Don’t Recognize Dry Eye as a Symptom of Perimenopause and Menopause, New Survey Finds

A new Bausch + Lomb survey reveals that most women do not recognize dry eye as a symptom of perimenopause or menopause, despite significant impacts on daily activities such as reading, screen use and driving. The findings highlight a major awareness gap and reinforce the need to include eye health in menopause conversations.

Read more
Italian Eyewear Exhibition IEE Paris

IEE Paris 2026 Showcases Italian Eyewear Excellence

IEE Paris 2026 will gather 26 Italian eyewear manufacturers at Pavillon Cambon, offering European buyers an exclusive preview of new optical and sun collections and highlighting the excellence of Made in Italy craftsmanship.

Read more
F1 ic! berlin campaign Sept 2026

ic! berlin Launches First Campaign Featuring Audi Revolut F1® Team

ic! berlin launches its first campaign with Audi Revolut F1® Team, featuring drivers Nico Hülkenberg and Gabriel Bortoleto wearing customized frames and highlighting the brand’s precision engineered eyewear.

Read more
Voila July-August Optik 2026 Centennial DEMI DASH 3763

Demi + Dash, Now Available in Canada

Now available in Canada, Demi + Dash brings contemporary eyewear to style-conscious kids ages 7–12, combining fashion-forward design with fit, flexibility and everyday performance.

Learn More
Etnia Eyewear Culture logo

Etnia Eyewear Culture Strengthens Leadership to Drive International Growth

Etnia Eyewear Culture appoints Massimo Vian as CEO as the group enters a new phase of international growth, while founder David Pellicer becomes Executive Chairman to guide long term strategy and creative direction.

Read more
Bausch + Lomb

Most Women Don’t Recognize Dry Eye as a Symptom of Perimenopause and Menopause, New Survey Finds

A new Bausch + Lomb survey reveals that most women do not recognize dry eye as a symptom of perimenopause or menopause, despite significant impacts on daily activities such as reading, screen use and driving. The findings highlight a major awareness gap and reinforce the need to include eye health in menopause conversations.

Read more
Italian Eyewear Exhibition IEE Paris

IEE Paris 2026 Showcases Italian Eyewear Excellence

IEE Paris 2026 will gather 26 Italian eyewear manufacturers at Pavillon Cambon, offering European buyers an exclusive preview of new optical and sun collections and highlighting the excellence of Made in Italy craftsmanship.

Read more
F1 ic! berlin campaign Sept 2026

ic! berlin Launches First Campaign Featuring Audi Revolut F1® Team

ic! berlin launches its first campaign with Audi Revolut F1® Team, featuring drivers Nico Hülkenberg and Gabriel Bortoleto wearing customized frames and highlighting the brand’s precision engineered eyewear.

Read more