New at Mido
Monday, February 16 2015 | 00 h 00 min | Latest News
From February 28 to March 2, Milan will once again host Mido. The important gathering of the optical industry returns with five classic areas … and some new stuff!
In 2014, more than 45,000 people visited Mido, of whom 25,000 were from outside of Italy. Already, more than 1,000 companies have confirmed their presence in 2015, including 150 new exhibitors.
The exhibition will be divided into five areas again this year: Design Lab, Fashion District, Mido Tech, Lenses and East FAiR Pavilion. Inside the Design Lab, this year is a new innovation: LabAcademy. This incubator of ideas is dedicated to emerging designers and opticians taking part in Mido for the first time. We will find emerging designers including: Different, Dzmitry Samal and Masahiro Maruyama, supported by veterans Michel Henau and Vue DC.
Prizes will also be awarded respectively for the most attractive, original and communicative stand, and the most original store.