fbpx

Maui Jim Serves an Ace

The famous Hawaiian brand Maui Jim sunglasses scored a winning point by becoming a global partner of the male ATP tennis circuit.

Maui Jim announced at the ATP 500 tournament in Dubai it became the new official supplier of the ATP World Tour and Barclays World Tour Finals in London. Over a period of three years, the agreement will allow Maui Jim to enjoy global rights, as well as a presence at many tournaments sanctioned by the ATP.

“We are delighted to have joined forces with ATP as tennis is such a great fit for Maui Jim,”  said Martijn Van Eerde, marketing director for Europe, “Over the years, many players, coaches and line judges have discovered the benefits of our PolarizedPlus2 lens technology to improve their views of the game. This partnership with the ATP was the logical next step.”

For more information: http://www.opticianonline.net/maui-jim-serves-eyewear-atp-world-tour/

 

Featured Posts

Optik Sept-Oct 2026 issue Voila Mood Bonne franquette silure de loire

Served with Style

Created with French chef Mathieu Pérou, Silure de Loire pairs a round acetate silhouette with tortoise tones, subtle green accents and resin details inspired by fish scales.

Learn More
Transitions Students of Vision 2026 - EN

Students of Vision Challenges Future Eye Care Professionals to Reimagine Light Management

The Students of Vision Scholarship Program, presented by Transitions Optical and the Opticians Association of Canada, challenges future eye care professionals to develop a creative initiative that helps young adults better understand the impact of light on visual comfort, performance and everyday life. Top submissions will receive scholarships and smart eyewear equipped with Transitions lenses.

Read more
The Vision Council logo

New Research Finds Most Adults with Eye Strain Symptoms Skip Professional Care

A new Vision Council report shows most adults with digital eye strain symptoms never seek care, underscoring the importance of eyecare providers in guiding patients.

Read more
Mido awards 2027 logos

Applications Open for MIDO AWARDS 2027

Applications are now open for the MIDO AWARDS 2027, including the CSE Award, CSE Corporate Award and Best Store Award, recognizing sustainability, innovation and excellence across the global optical industry.

Read more
Optometry Giving Sight logo a turquoise eye with black icons in the shape of people for the iris

Four Miles to Clear Vision

Kevin rode four miles to a Healing California Pop-Up Vision Clinic supported by OGS, where he received a full exam and prescription bifocals at no cost—improving his safety, independence, and quality of life.

Read more
Optik Sept-Oct 2026 issue Voila Mood Bonne franquette silure de loire

Served with Style

Created with French chef Mathieu Pérou, Silure de Loire pairs a round acetate silhouette with tortoise tones, subtle green accents and resin details inspired by fish scales.

Learn More
Transitions Students of Vision 2026 - EN

Students of Vision Challenges Future Eye Care Professionals to Reimagine Light Management

The Students of Vision Scholarship Program, presented by Transitions Optical and the Opticians Association of Canada, challenges future eye care professionals to develop a creative initiative that helps young adults better understand the impact of light on visual comfort, performance and everyday life. Top submissions will receive scholarships and smart eyewear equipped with Transitions lenses.

Read More
The Vision Council logo

New Research Finds Most Adults with Eye Strain Symptoms Skip Professional Care

A new Vision Council report shows most adults with digital eye strain symptoms never seek care, underscoring the importance of eyecare providers in guiding patients.

Read More
Mido awards 2027 logos

Applications Open for MIDO AWARDS 2027

Applications are now open for the MIDO AWARDS 2027, including the CSE Award, CSE Corporate Award and Best Store Award, recognizing sustainability, innovation and excellence across the global optical industry.

Read More
Optometry Giving Sight logo a turquoise eye with black icons in the shape of people for the iris

Four Miles to Clear Vision

Kevin rode four miles to a Healing California Pop-Up Vision Clinic supported by OGS, where he received a full exam and prescription bifocals at no cost—improving his safety, independence, and quality of life.

Read More
Optik Sept-Oct 2026 issue Voila Mood Bonne franquette silure de loire

Served with Style

Created with French chef Mathieu Pérou, Silure de Loire pairs a round acetate silhouette with tortoise tones, subtle green accents and resin details inspired by fish scales.

Learn More
Transitions Students of Vision 2026 - EN

Students of Vision Challenges Future Eye Care Professionals to Reimagine Light Management

The Students of Vision Scholarship Program, presented by Transitions Optical and the Opticians Association of Canada, challenges future eye care professionals to develop a creative initiative that helps young adults better understand the impact of light on visual comfort, performance and everyday life. Top submissions will receive scholarships and smart eyewear equipped with Transitions lenses.

Read more
The Vision Council logo

New Research Finds Most Adults with Eye Strain Symptoms Skip Professional Care

A new Vision Council report shows most adults with digital eye strain symptoms never seek care, underscoring the importance of eyecare providers in guiding patients.

Read more
Mido awards 2027 logos

Applications Open for MIDO AWARDS 2027

Applications are now open for the MIDO AWARDS 2027, including the CSE Award, CSE Corporate Award and Best Store Award, recognizing sustainability, innovation and excellence across the global optical industry.

Read more
Optometry Giving Sight logo a turquoise eye with black icons in the shape of people for the iris

Four Miles to Clear Vision

Kevin rode four miles to a Healing California Pop-Up Vision Clinic supported by OGS, where he received a full exam and prescription bifocals at no cost—improving his safety, independence, and quality of life.

Read more
Optik Sept-Oct 2026 issue Voila Mood Bonne franquette silure de loire

Served with Style

Created with French chef Mathieu Pérou, Silure de Loire pairs a round acetate silhouette with tortoise tones, subtle green accents and resin details inspired by fish scales.

Learn More
Transitions Students of Vision 2026 - EN

Students of Vision Challenges Future Eye Care Professionals to Reimagine Light Management

The Students of Vision Scholarship Program, presented by Transitions Optical and the Opticians Association of Canada, challenges future eye care professionals to develop a creative initiative that helps young adults better understand the impact of light on visual comfort, performance and everyday life. Top submissions will receive scholarships and smart eyewear equipped with Transitions lenses.

Read more
The Vision Council logo

New Research Finds Most Adults with Eye Strain Symptoms Skip Professional Care

A new Vision Council report shows most adults with digital eye strain symptoms never seek care, underscoring the importance of eyecare providers in guiding patients.

Read more
Mido awards 2027 logos

Applications Open for MIDO AWARDS 2027

Applications are now open for the MIDO AWARDS 2027, including the CSE Award, CSE Corporate Award and Best Store Award, recognizing sustainability, innovation and excellence across the global optical industry.

Read more
Optometry Giving Sight logo a turquoise eye with black icons in the shape of people for the iris

Four Miles to Clear Vision

Kevin rode four miles to a Healing California Pop-Up Vision Clinic supported by OGS, where he received a full exam and prescription bifocals at no cost—improving his safety, independence, and quality of life.

Read more