Transitions® Signature Graphite Green Lenses Among Selected Products of the Year in Canada
Wednesday, April 1 2015 | 00 h 00 min | Awards
Transitions® SignatureTM graphite green lenses by Essilor were voted Product of the Year in the eye care category by Canadian consumers.
This honour is part of the program from Rogers Publishing Limited. The finalists were chosen by a jury panel made up of product experts, academics and media personalities. The selected products were then presented to consumer respondents and rated on four criteria: product satisfaction, product innovation, product appeal and intent to purchase. A total of 33 Canadian products were named products of the year.
“According to our research, innovation is an important factor for Canadians in choosing products,” said Rosemary Munroe, the director of Rogers Media and Product of the Year. “This year’s winners are not only innovative, they are convenient and easy to use. Consumers are faced with so many choices when they shop, and the Product of the Year seal helps them make decisions and leads them to quality products they can trust.”