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Luxottica Wholesale N.A. Announces New Customer Centric Sales Structure

Luxottica Wholesale North America aims to perfect its commercial structure by creating two dedicated teams, one focused on the Optical market and the other on the Premium Sun market.

Ludo Ladreyt has been appointed to the newly-created role of Senior Vice President, Sales for the N.A. Optical Channel. Ludo most recently served as Vice President of Sales and Marketing for Canada.

All optical customers will now be served under one dedicated and customer-centric sales structure. Reporting to Ludo will be Alessandro Baronti and Nicola Perini (US Independents), Alessandro Lucanto (Key Accounts), Jennifer Brown (Business Development) and the Canadian Independent and Key Account channels.

Leading the further development of the Premium Sun category in N.A., Peter Guthy, will continue as Vice President of Sales for Department Stores.

“This new structure is a natural evolution of our business growth and we believe it will enable us to achieve our long range vision, while improving our service to the market,” said Holly Rush, President of Luxottica Wholesale N.A.

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