Transitions Optical Research Reveals That Canadians Are Frequently Bothered by Sunlight in the Car

Wednesday, August 12 2015 | 00 h 00 min | Latest News, Press Release

Few of These Frustrated Drivers Are Aware There’s a Transitions^® Lens That Can Help

PINELLAS PARK, Fla., August 5, 2015 – Most Canadians (86 percent) report that they are frequently bothered by sunlight in the car – and half admit that they frequently forget their sunglasses when driving – according to a recent “Light and Glare” survey from Transitions Optical, Inc.[i]

The survey also explored Canadians’ knowledge of the Transitions^® family of products and revealed low awareness of the lens option that could help. The vast majority of Canadians (86 percent) said they would be more willing to try a Transitions^® lens if it worked in the car. But only 17 percent are familiar with Transitions^® XTRActive^® lenses, which offer this very benefit.

“This research confirms that eyecare professionals have a big opportunity to help patients find a convenient solution to address a major nuisance that so many Canadians experience while driving, and it’s as simple as educating them that there now is a Transitions lens that activates in the car,” said Isabelle Tremblay-Dawson, senior marketing manager, Canada, Transitions Optical.

Transitions Optical recently expanded availability for Transitions XTRActive lenses to include more eyewear options to meet the everyday needs of patients. Now available in gray, brown and graphite green, Transitions XTRActive lenses achieve up to a category II darkness behind the windshield to protect the eyes from sunlight while driving. For questions regarding product availability and pricing, eyecare professionals should contact their lens manufacturer or lab.

For more information about the company and Transitions lenses, visit TransitionsCanadaPRO.ca.

[i] Online survey conducted by Wakefield Research on behalf of Transitions Optical, Inc., among 1,000 Canadian adults, ages 18-69. The survey included oversamples to statistically significant subgroups of Asian Canadians, African Canadians and Aboriginal Canadians and was fielded between February 20th and March 6th, 2015.