VerifEyewear: OAC Approved Online Eyewear

Thursday, September 3 2015 | 00 h 00 min | Latest News, Press Release

Toronto, ON- VerifEyewear is leading the way in how ECPs do online business in Canada. Committed to offering eye glasses that meet all requirements by the Opticians Association of Canada (OAC), VerifEyewear has partnered with to ensure all glasses dispensed through VerifEyewear meeting these standards. The program is scheduled to launch in mid-September.

“The OAC feels this is an excellent way for opticians to leverage the online eyewear market by driving traffic to their office,” said OAC executive director Robert Dalton.

Through partnerships with ECPs from across Canada, consumers order their glasses online at www.verifeyewear.com but must pick them up from one of our member locations. This program is different from other optical online sites because VerifEyewear is the only online eyewear company in Canada to be fully backed by the OAC.

• All prescriptions will be scanned in and verified by an optician before the Rx is processed.
• At the end of the transaction, the consumer will input their postal code and have a choice of a partnered optical in the area, and all pairs of glasses MUST be dispensed and verified from that location.
• No pairs of glasses will be delivered to any location other than the partnered location.
• All Rx’s will be verified by an Optician before being dispensed.
• All Rx’s will be processed at Plastic Plus in Toronto.

“This is an excellent opportunity to tap into the internet market. Members can earn additional revenue, push traffic to their stores, compete with the internationally owned sites and finally be part of a new way of dispensing verified prescriptions,” said VerifEyewear owner and Plastic Plus President Paul Faibish.

VerifEyewear drives online traffic into bricks and mortar stores, allowing ECPs to turn an online sale into a lifetime patient. Once a patient is in the office, the ECP can then offer them exceptional in-store service such as a second pair, a follow up eye exam and other in-store benefits. For any additional and non- online sales, the optical can charge their normal price and earn 100 per cent of the transaction(s).

In addition VerifEyewear will be supporting Canadian Vision Care (CVC), a program that works in third world countries by offering eye clinics and free pairs of glasses. For each pair of glasses sold at verifeyeyewear.com a pair will be donated to CVC.

The program is expected to launch by mid-September. To learn more or to sign up your practice visit www.verifeyewear.com.