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New OPTIK Enhanced Digital Version is Unveiled

VuePoint is proud to release the new beta OPTIK Enhanced Digital Version using state-of-the-art HTML5 technology. OPTIK Digital provides viewers and advertisers with enhanced engagement opportunities, including embedded video, slide shows, custom links and more.  Click to View.

OPTIK Digital provides the following:

  • Design responsive views for mobile devices, tablets, and desktop
  • Easy click to view all articles in English or French – your language of choice
  • Enriched media, including embedded video, slide shows and more
  • Enriched links to digital assets to engage, enlighten and educate

Featured Posts

The Vision Council logo

New Section 301 Tariffs Could Add Cost Pressure for the Optical Industry

As Section 122 duties near expiration, proposed new Section 301 tariffs tied to forced labour concerns could affect optical industry supply chains, including frames, lenses and components sourced from multiple countries.

Learn More
Optik Voila May-June 2026 Centennial Optical Roots Sun RTS5006 PL BLUSH BROWN

Roots Sunglasses Bring Canadian Style Outdoors

Centennial Optical introduces Roots Sunglasses, a proudly Canadian lifestyle sunwear collection designed for outdoor living, contemporary style, everyday performance, and exceptional value.

Read more
OAKLEY MUZM FATCAT - June 2026

Limited-Edition Oakley MUZM FatCat Returns from the Archive

Oakley is bringing back the MUZM FatCat, a Y2K-era silhouette from its 2004 archive, with updated Prizm Lens Technology and two limited-edition colourways.

Read more
Bausch + Lomb

Bausch + Lomb Launches Blink® Triple Care Preservative Free Lubricant Eye Drops in the U.S.

Bausch + Lomb has launched Blink Triple Care Preservative Free eye drops in the United States, offering a preservative-free option designed to provide instant, long-lasting relief for dry eye symptoms.

Read more
Ray-Ban Rocky A$$AP logos

Ray-Ban and A$AP Rocky Expand the Puffer Collection for Spring/Summer 2026

Ray-Ban and A$AP Rocky introduce the Puffer Evolution collection for Spring/Summer 2026, featuring oversized silhouettes, new colourways, mirrored lenses and crystal detailing across iconic Ray-Ban styles.

Read more
The Vision Council logo

New Section 301 Tariffs Could Add Cost Pressure for the Optical Industry

As Section 122 duties near expiration, proposed new Section 301 tariffs tied to forced labour concerns could affect optical industry supply chains, including frames, lenses and components sourced from multiple countries.

Learn More
Optik Voila May-June 2026 Centennial Optical Roots Sun RTS5006 PL BLUSH BROWN

Roots Sunglasses Bring Canadian Style Outdoors

Centennial Optical introduces Roots Sunglasses, a proudly Canadian lifestyle sunwear collection designed for outdoor living, contemporary style, everyday performance, and exceptional value.

Read More
OAKLEY MUZM FATCAT - June 2026

Limited-Edition Oakley MUZM FatCat Returns from the Archive

Oakley is bringing back the MUZM FatCat, a Y2K-era silhouette from its 2004 archive, with updated Prizm Lens Technology and two limited-edition colourways.

Read More
Bausch + Lomb

Bausch + Lomb Launches Blink® Triple Care Preservative Free Lubricant Eye Drops in the U.S.

Bausch + Lomb has launched Blink Triple Care Preservative Free eye drops in the United States, offering a preservative-free option designed to provide instant, long-lasting relief for dry eye symptoms.

Read More
Ray-Ban Rocky A$$AP logos

Ray-Ban and A$AP Rocky Expand the Puffer Collection for Spring/Summer 2026

Ray-Ban and A$AP Rocky introduce the Puffer Evolution collection for Spring/Summer 2026, featuring oversized silhouettes, new colourways, mirrored lenses and crystal detailing across iconic Ray-Ban styles.

Read More
The Vision Council logo

New Section 301 Tariffs Could Add Cost Pressure for the Optical Industry

As Section 122 duties near expiration, proposed new Section 301 tariffs tied to forced labour concerns could affect optical industry supply chains, including frames, lenses and components sourced from multiple countries.

Learn More
Optik Voila May-June 2026 Centennial Optical Roots Sun RTS5006 PL BLUSH BROWN

Roots Sunglasses Bring Canadian Style Outdoors

Centennial Optical introduces Roots Sunglasses, a proudly Canadian lifestyle sunwear collection designed for outdoor living, contemporary style, everyday performance, and exceptional value.

Read more
OAKLEY MUZM FATCAT - June 2026

Limited-Edition Oakley MUZM FatCat Returns from the Archive

Oakley is bringing back the MUZM FatCat, a Y2K-era silhouette from its 2004 archive, with updated Prizm Lens Technology and two limited-edition colourways.

Read more
Bausch + Lomb

Bausch + Lomb Launches Blink® Triple Care Preservative Free Lubricant Eye Drops in the U.S.

Bausch + Lomb has launched Blink Triple Care Preservative Free eye drops in the United States, offering a preservative-free option designed to provide instant, long-lasting relief for dry eye symptoms.

Read more
Ray-Ban Rocky A$$AP logos

Ray-Ban and A$AP Rocky Expand the Puffer Collection for Spring/Summer 2026

Ray-Ban and A$AP Rocky introduce the Puffer Evolution collection for Spring/Summer 2026, featuring oversized silhouettes, new colourways, mirrored lenses and crystal detailing across iconic Ray-Ban styles.

Read more
The Vision Council logo

New Section 301 Tariffs Could Add Cost Pressure for the Optical Industry

As Section 122 duties near expiration, proposed new Section 301 tariffs tied to forced labour concerns could affect optical industry supply chains, including frames, lenses and components sourced from multiple countries.

Learn More
Optik Voila May-June 2026 Centennial Optical Roots Sun RTS5006 PL BLUSH BROWN

Roots Sunglasses Bring Canadian Style Outdoors

Centennial Optical introduces Roots Sunglasses, a proudly Canadian lifestyle sunwear collection designed for outdoor living, contemporary style, everyday performance, and exceptional value.

Read more
OAKLEY MUZM FATCAT - June 2026

Limited-Edition Oakley MUZM FatCat Returns from the Archive

Oakley is bringing back the MUZM FatCat, a Y2K-era silhouette from its 2004 archive, with updated Prizm Lens Technology and two limited-edition colourways.

Read more
Bausch + Lomb

Bausch + Lomb Launches Blink® Triple Care Preservative Free Lubricant Eye Drops in the U.S.

Bausch + Lomb has launched Blink Triple Care Preservative Free eye drops in the United States, offering a preservative-free option designed to provide instant, long-lasting relief for dry eye symptoms.

Read more
Ray-Ban Rocky A$$AP logos

Ray-Ban and A$AP Rocky Expand the Puffer Collection for Spring/Summer 2026

Ray-Ban and A$AP Rocky introduce the Puffer Evolution collection for Spring/Summer 2026, featuring oversized silhouettes, new colourways, mirrored lenses and crystal detailing across iconic Ray-Ban styles.

Read more