HOYA Vision Care Canada Introduces New, Innovative Marketing Campaign
Mississauga, ON – HOYA Vision Care Canada launches a brand new and innovative marketing campaign: Picture Perfect with HOYA Lenses. When a dispensing team places an order for one of the eligible HOYA lenses or lens coatings, the job will be delivered with a special gift for the patient, a bluetooth-enabled HOYA selfie stick. The patient will then take a selfie wearing her or his new glasses and post it to social media using #HOYAPICTUREPERFECT.
“As the Ally of The Independent, we have developed Picture Perfect with HOYA Lenses as a tool to further the success of a practice and create a strong and modern referral strategy in a fun way for both the patient and the dispensing team,” said Ahmos Henry, President of HOYA Vision Care Canada.
The Picture Perfect with HOYA Lenses campaign will provide independent practices with a fun tool to reward and engage patients and gain an unprecedented opportunity to advertise their practice in many different social media outlets. Every time a patient posts a selfie wearing their new HOYA lenses, hundreds of their social media followers will be instantly connected to the Eye Care Professional – endorsing their practice instantaneously. Social media travels a lot further and faster than traditional advertising and at no cost.