fbpx

COS Announces Addition of Third Sales Force

Beginning January, two reps in Ontario, Deborah Cheron in the East and Matthew Bragg in the West, will take over the inface and ZEN lines. This will be followed by a new rep in Quebec and expected to expand soon to other parts of Canada.

For the past two years, COS has been studying the market. The internet, big box chains, pressure from the big frame and lens vendors have all contributed to destabilize the space of the independent ECP.

COS has created a portfolio of brands, starting from Silhouette to their house brand, Fitson&you, together with a first class finishing lab and real customer service, and in 2016, they will be adding more brands. With three separate sales forces, each will be able to focus on the strengths of the brands that they carry and encourage you to work each brand to the maximum.

Featured Posts

Transitions Students of Vision 2026 - EN

Students of Vision Challenges Future Eye Care Professionals to Reimagine Light Management

The Students of Vision Scholarship Program, presented by Transitions Optical and the Opticians Association of Canada, challenges future eye care professionals to develop a creative initiative that helps young adults better understand the impact of light on visual comfort, performance and everyday life. Top submissions will receive scholarships and smart eyewear equipped with Transitions lenses.

Learn More
The Vision Council logo

New Research Finds Most Adults with Eye Strain Symptoms Skip Professional Care

A new Vision Council report shows most adults with digital eye strain symptoms never seek care, underscoring the importance of eyecare providers in guiding patients.

Read more
Mido awards 2027 logos

Applications Open for MIDO AWARDS 2027

Applications are now open for the MIDO AWARDS 2027, including the CSE Award, CSE Corporate Award and Best Store Award, recognizing sustainability, innovation and excellence across the global optical industry.

Read more
Optometry Giving Sight logo a turquoise eye with black icons in the shape of people for the iris

Four Miles to Clear Vision

Kevin rode four miles to a Healing California Pop-Up Vision Clinic supported by OGS, where he received a full exam and prescription bifocals at no cost—improving his safety, independence, and quality of life.

Read more
Optometry Giving Sight logo a turquoise eye with black icons in the shape of people for the iris

Optometry Giving Sight Provides Nearly $1M in Global Program Funding

Optometry Giving Sight has awarded nearly $1 million in 2026 grants to 20 organizations worldwide, supporting sustainable optometry education, school eye health programs, and community-based primary eye care across six continents.

Read more
Transitions Students of Vision 2026 - EN

Students of Vision Challenges Future Eye Care Professionals to Reimagine Light Management

The Students of Vision Scholarship Program, presented by Transitions Optical and the Opticians Association of Canada, challenges future eye care professionals to develop a creative initiative that helps young adults better understand the impact of light on visual comfort, performance and everyday life. Top submissions will receive scholarships and smart eyewear equipped with Transitions lenses.

Learn More
The Vision Council logo

New Research Finds Most Adults with Eye Strain Symptoms Skip Professional Care

A new Vision Council report shows most adults with digital eye strain symptoms never seek care, underscoring the importance of eyecare providers in guiding patients.

Read More
Mido awards 2027 logos

Applications Open for MIDO AWARDS 2027

Applications are now open for the MIDO AWARDS 2027, including the CSE Award, CSE Corporate Award and Best Store Award, recognizing sustainability, innovation and excellence across the global optical industry.

Read More
Optometry Giving Sight logo a turquoise eye with black icons in the shape of people for the iris

Four Miles to Clear Vision

Kevin rode four miles to a Healing California Pop-Up Vision Clinic supported by OGS, where he received a full exam and prescription bifocals at no cost—improving his safety, independence, and quality of life.

Read More
Optometry Giving Sight logo a turquoise eye with black icons in the shape of people for the iris

Optometry Giving Sight Provides Nearly $1M in Global Program Funding

Optometry Giving Sight has awarded nearly $1 million in 2026 grants to 20 organizations worldwide, supporting sustainable optometry education, school eye health programs, and community-based primary eye care across six continents.

Read More
Transitions Students of Vision 2026 - EN

Students of Vision Challenges Future Eye Care Professionals to Reimagine Light Management

The Students of Vision Scholarship Program, presented by Transitions Optical and the Opticians Association of Canada, challenges future eye care professionals to develop a creative initiative that helps young adults better understand the impact of light on visual comfort, performance and everyday life. Top submissions will receive scholarships and smart eyewear equipped with Transitions lenses.

Learn More
The Vision Council logo

New Research Finds Most Adults with Eye Strain Symptoms Skip Professional Care

A new Vision Council report shows most adults with digital eye strain symptoms never seek care, underscoring the importance of eyecare providers in guiding patients.

Read more
Mido awards 2027 logos

Applications Open for MIDO AWARDS 2027

Applications are now open for the MIDO AWARDS 2027, including the CSE Award, CSE Corporate Award and Best Store Award, recognizing sustainability, innovation and excellence across the global optical industry.

Read more
Optometry Giving Sight logo a turquoise eye with black icons in the shape of people for the iris

Four Miles to Clear Vision

Kevin rode four miles to a Healing California Pop-Up Vision Clinic supported by OGS, where he received a full exam and prescription bifocals at no cost—improving his safety, independence, and quality of life.

Read more
Optometry Giving Sight logo a turquoise eye with black icons in the shape of people for the iris

Optometry Giving Sight Provides Nearly $1M in Global Program Funding

Optometry Giving Sight has awarded nearly $1 million in 2026 grants to 20 organizations worldwide, supporting sustainable optometry education, school eye health programs, and community-based primary eye care across six continents.

Read more
Transitions Students of Vision 2026 - EN

Students of Vision Challenges Future Eye Care Professionals to Reimagine Light Management

The Students of Vision Scholarship Program, presented by Transitions Optical and the Opticians Association of Canada, challenges future eye care professionals to develop a creative initiative that helps young adults better understand the impact of light on visual comfort, performance and everyday life. Top submissions will receive scholarships and smart eyewear equipped with Transitions lenses.

Learn More
The Vision Council logo

New Research Finds Most Adults with Eye Strain Symptoms Skip Professional Care

A new Vision Council report shows most adults with digital eye strain symptoms never seek care, underscoring the importance of eyecare providers in guiding patients.

Read more
Mido awards 2027 logos

Applications Open for MIDO AWARDS 2027

Applications are now open for the MIDO AWARDS 2027, including the CSE Award, CSE Corporate Award and Best Store Award, recognizing sustainability, innovation and excellence across the global optical industry.

Read more
Optometry Giving Sight logo a turquoise eye with black icons in the shape of people for the iris

Four Miles to Clear Vision

Kevin rode four miles to a Healing California Pop-Up Vision Clinic supported by OGS, where he received a full exam and prescription bifocals at no cost—improving his safety, independence, and quality of life.

Read more
Optometry Giving Sight logo a turquoise eye with black icons in the shape of people for the iris

Optometry Giving Sight Provides Nearly $1M in Global Program Funding

Optometry Giving Sight has awarded nearly $1 million in 2026 grants to 20 organizations worldwide, supporting sustainable optometry education, school eye health programs, and community-based primary eye care across six continents.

Read more