Captivating Anne Hathaway Joins Forces with Essilor and Bolon Eyewear
Wednesday, February 3 2016 | 00 h 00 min | News
Oscar and Emmy award winner Anne Hathaway is the new spokeswoman for the luxury eyewear brand, Bolon in the Asian region. Anne epitomizes youth, style, glamour, with both a romantic and artistic image. It is these distinguished qualities that lead Xiamen Yarvi Optical to select Anne Hathaway as ambassador of their leading eyewear brand video and pictures of Anne Hathaway featuring Bolon eyewear were shot in Los Angeles featuring the tagline “My Style, My Bolon”, and will be featured on TV advertising, internet, and in-store POP.
Bolon eyewear the luxury flagship brand of Xiamen Yarvi Optical joined forces with the Essilor Group in 2013. The joint venture of Essilor and Bolon has accelerated market growth of Essilor’s flagship brands in strategic markets like China.