SILMO 2016, Experience Optics in Focus
Thursday, March 17 2016 | 00 h 00 min | Press Release
After a 2015 event characterised by an extremely positive business climate and a rise in visitor numbers, the “OPTICS INDUSTRY’S LARGEST FLAGSHIP STORE” announces that continuity will be the Silmo 2016’s theme. Organised even more effectively around four complementary categories – fashion, health, innovation and training –, the key will be to ensure synergy with optics and eyewear industry requirements. The goal is to combine business and creativity, constantly seeking to provide meaningful services for attending professionals, visitors and exhibitors alike.
The various exhibition areas represent the entire industry (optical frames, sunglasses, lenses, contact lenses, low vision, equipment, optical instruments, store layout etc.). They bring together 900 exhibitors from across the globe along with 1,350 designer brands divided into twelve clearly identified segments, enhanced by an updated setting.
Highlights of the 2016 exhibition:
Trends Pop-Up Store
Secret Store or Commerce 3.0
Trends Mag by Silmo
Low Vision stand
Ab Fab Lab stand dedicated to new technologies
Silmo Academy on the theme of “READING”
Silmo d’Or Awards
From September 23 to 26 2016, the entire optics and eyewear world will be gathered in Paris, a unique experience for the development and international standing of the entire industry.