Essilor Launches a New Varilux Media Campaign

Monday, April 25 2016 | 00 h 00 min | News

Starting this week and until mid-June, you will see on TV, on billboards, in newspapers and on the web the brand new communication campaign for Varilux intended for Canadian consumers from coast to coast, generating a large, impressive total of over 200 million impressions!

Featuring the modern hero who requires super sharp vision at all distances, this 360° campaign aims at helping consumers understand what a progressive lens is and at demonstrating Varilux superiority thanks to its unique technologies resulting from over 50 years of innovation.

The second objective always remains to drive traffic to eye care professionals’ offices and facilitate their recommendation of Varilux lenses by building brand awareness.  This is why the TV ad encourages consumers to find their Varilux Exclusive expert on the Varilux.ca store locator.

To continue with its new consumer approach and ensure consistency in all communication platforms, Essilor, in addition to a makeover of the Varilux.ca website, also introduces the new tagline for Varilux: empower your vision.

Link to view the new 2016 Varilux TV ad: https://youtu.be/qXvgpa4RhuY