Your Eyes Deserve Nikon SUN Lenses
Thursday, May 12 2016 | 00 h 00 min | Press Release
Spring has arrived and with it comes one of Nikon Optical Canada’s largest national consumer campaigns to date. The new “Your Eyes Deserve Nikon SUN Lenses” promotional campaign utilizes the incredible power of digital media to build awareness, drive traffic to clinics, and create a conversation between consumers and their eye care professionals about Nikon lenses.
Following the great success of their Fall campaign, “Your Eyes Deserve Nikon SUN Lenses” once again promotes an irresistible multi-pair offer, but this time with a spotlight on sun wear.
Consumers across Canada are going to be seeing a lot of Nikon Lenswear. From banner ads and geo-targeted mobile media to consumer email blasts and a dedicated microsite – each channel was carefully selected with one goal in mind; driving consumers to the Eye Care Professional’s door.
Alongside the campaign, Nikon Optical Canada launched their Canadian exclusive Facebook page. THE go to source for useful tips, videos, free resources, product information and so much more. And what better platform to bring new and existing Nikon enthusiasts into the campaign experience, achieved through a consumer sweepstakes.
To read the full press release, click HERE.