New Frame Rep Uses Unique Offer to Enter Market

While “Social Marketing”  is becoming more commonplace as buyers increasingly use social values as a metric to determine what they buy and with whom they partner, such programmes are often driven by headquarters.

Enter… new to the industry, SW Ontario rep for Lanctot, Ryan McCartney. With the challenge of having no existing contacts, Ryan creatively executed a direct mail campaign to let customers and prospects know that he’d donate 50% of his commissionable earnings for a six-week period ending January 31st.

Ryan spoke to InfoClip, saying that it’s been fun to meet new clients, and do good things with his new community of partners.

You can view Ryan’s Direct Mail offer Here.

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