Polaroid – The Fish Bowl

Tuesday, May 23 2017 | 00 h 00 min | News, Press Release

Polaroid presents The Fish Bowl, a short film inspired by the story of Edwin Herbert Land, the man who changed the way we see the world.

Nacho Gayan, one of advertising’s go-to directors, perfectly interpreted, through images, music and basically no dialogue, the adventure that led young Edwin Land to invent the polarizing filter, which today allows us to enjoy an instant visual experience and see the world around us with glare-free clarity.

In 2017, Polaroid celebrates its 80th anniversary (1937-2017) as a pioneer in polarized lens technology, and a worldwide leader in eye-care and optics.

Polaroid brings together talented people of different ages, offering them a unique instant experience by reinterpreting the past 80 years of Polaroid’s history with a contemporary twist, turning the past into the latest fashion trends.

Polaroid Eyewear is distributed by Safilo.

View video here:

Click HERE to read the full press release.