Costa Launches Shark Conservation Awareness Marketing Campaign

Thursday, June 22 2017 | 00 h 00 min | News

New “Don’t Fear the Fin. Fear a World Without Them.” campaign features shark-attack survivors, encourages awareness of sharks’ importance in our ecosystem.

On World Oceans Day (June 8), Costa announced the launch of its new cause marketing campaign to increase consumer awareness of shark conservation and their important role in our ocean’s ecosystem. Costa developed this multi-tiered campaign in partnership with ten-year partner OCEARCH, a group of explorers and scientists who are dedicated to generating previously unattainable data on the movement, biology and health of sharks.

The campaign highlights the stories of three shark-attack survivors turned conservation advocates for the oceans’ apex predators and balance keepers. The “Don’t Fear the Fin. Fear a World Without Them.” Ambassadors include Mike Coots, Lisa Mondy and Paul de Gelder.

“We are thrilled to partner with these remarkable individuals who, despite being attacked by sharks, are now fighting for sharks and their survival to help protect our oceans,” said Todd Barker, Coastal Community Manager, Costa. “We want more people to understand that the scariest thing about sharks is that they are disappearing due to activities like illegal fishing and shark finning. Being ‘Born on the Water,’ we at Costa understand this isn’t cause that just one person or company can get behind in order for it to succeed. This is why our vision for this campaign is to inspire more people to join the cause and help preserve the sharks who keep our oceans in balance.”

To help spread the word about shark awareness and the campaign, eyecare professionals can share Costa’s social media content and use the hashtag #DontFeartheFin.

OCEARCH Limited Edition Sunglasses Collection

This year, in addition to the cause marketing campaign, Costa linked the sale of their Limited Edition sunglasses to benefit shark conservation with a portion of their new OCEARCH Limited Edition collection’s proceeds being donated to the OCEARCH Foundation.

Mimicking the colors and textures of the habitats and biology of sharks, the OCEARCH Limited Edition sunglasses feature three new styles, the Half Moon, Remora and Rincon, as well as three new colors replicating the rich colors of sharks, including Sea Glass, Smoke Crystal and Tiger Shark (a unique take on the classic Tortoise style).

Click HERE for full press release.