Costa Offers ECPs New Ways to Join its #KickPlastic Movement
Humans dump the equivalent of a garbage truck of plastic into the ocean every minute, and one in four fish tested have plastic in them. Being “Born on the Water” and recognizing this growing plastic pollution problem threatening our oceans, Costa launched a #KickPlastic campaign in 2015 to help reduce the amount of plastic it uses as a company and to mobilize a movement that encourages others to do the same. This summer, Costa has expanded its #KickPlastic campaign to include more ways for eyecare professionals to join the movement and connect with patients who love the water and care about protecting the ocean.
Authorized Costa Optical dealers can now contact their Costa representative for more information about hosting a #KickPlastic Trunk Show, which would include promotional materials that can be shared with patients such as tote bags, water bottles and flyers.
“Kick Plastic is an initiative everyone at Costa has heart for and we are really looking forward to helping more people embrace the movement in their everyday lives,” said Todd Barker, Coastal Community Manager, Costa. “Whether it be reducing the amount of plastic we use in our daily operations to helping others discuss small ways that they can make a big impact, it’s been amazing to grow this program and know that we are helping the ocean we love.”
Click HERE for the full press release.