fbpx

Think About Your Eyes 2018 Ad Campaign Launch

Think About Your Eyes, an American Public Awareness Campaign presented by The Vision Council and the American Optometric Association for promoting the importance of getting an annual comprehensive eye exam, will begin their 2018 Campaign on January 15.

  • Ads will reach 95% of targeted adults across 40 cable channels, online radio and video, banner ads, local radio stations and syndicated radio shows including Ryan Seacrest and Delilah
  • 3 quarters of advertising
  • Year-round search engine optimization, a major driver of website visits
  • 6 billion expected impressions

Learn more at http://thinkaboutyoureyes.com

Featured Posts

Voila July-August Optik 2026 Mood Le Parc L251010

Geometry, Sculpted in Acetate

Inspired by Bauhaus master Gunta Stölzl, Le Parc’s Gunta model transforms pure geometry into wearable sculpture, pairing a polygonal front with richly laminated Havana, white and burgundy acetate.

Learn More
Children's eyewear and myopia management 2026

The Kids Category: From Afterthought to Growth Engine

Discover how children's eyewear and myopia management have transformed into a major growth engine for optometry practices in 2026. Expert insights from Dr. Trevor Miranda.

Read more
JF Rey SLEDGE July 2026 campaign

J.F. REY Highlights SLEDGE Collection at SILMO Paris 2026

J.F. REY is highlighting SLEDGE, a collection that combines titanium, acetate, carbon fibre and a patented screwless hinge system in an architectural approach to eyewear design.

Read more
HOYA Vision Care Logo 2026

HOYA Vision Care Launches New Sensity Light-Adaptive Lens Options in Canada

HOYA Vision Care Canada has announced the availability of Sensity 3, Sensity Colours and Sensity Shine, expanding its light-adaptive lens portfolio for eye care professionals across Canada.

Read more
AAO American Academy of Optometry logo 2026

AAO Announces 2026 Award Recipients

The American Academy of Optometry has announced its 2026 award recipients, recognizing leaders in optometry, vision science, education, research, clinical care and service.

Read more
Voila July-August Optik 2026 Mood Le Parc L251010

Geometry, Sculpted in Acetate

Inspired by Bauhaus master Gunta Stölzl, Le Parc’s Gunta model transforms pure geometry into wearable sculpture, pairing a polygonal front with richly laminated Havana, white and burgundy acetate.

Learn More
Children's eyewear and myopia management 2026

The Kids Category: From Afterthought to Growth Engine

Discover how children's eyewear and myopia management have transformed into a major growth engine for optometry practices in 2026. Expert insights from Dr. Trevor Miranda.

Read More
JF Rey SLEDGE July 2026 campaign

J.F. REY Highlights SLEDGE Collection at SILMO Paris 2026

J.F. REY is highlighting SLEDGE, a collection that combines titanium, acetate, carbon fibre and a patented screwless hinge system in an architectural approach to eyewear design.

Read More
HOYA Vision Care Logo 2026

HOYA Vision Care Launches New Sensity Light-Adaptive Lens Options in Canada

HOYA Vision Care Canada has announced the availability of Sensity 3, Sensity Colours and Sensity Shine, expanding its light-adaptive lens portfolio for eye care professionals across Canada.

Read More
AAO American Academy of Optometry logo 2026

AAO Announces 2026 Award Recipients

The American Academy of Optometry has announced its 2026 award recipients, recognizing leaders in optometry, vision science, education, research, clinical care and service.

Read More
Voila July-August Optik 2026 Mood Le Parc L251010

Geometry, Sculpted in Acetate

Inspired by Bauhaus master Gunta Stölzl, Le Parc’s Gunta model transforms pure geometry into wearable sculpture, pairing a polygonal front with richly laminated Havana, white and burgundy acetate.

Learn More
Children's eyewear and myopia management 2026

The Kids Category: From Afterthought to Growth Engine

Discover how children's eyewear and myopia management have transformed into a major growth engine for optometry practices in 2026. Expert insights from Dr. Trevor Miranda.

Read more
JF Rey SLEDGE July 2026 campaign

J.F. REY Highlights SLEDGE Collection at SILMO Paris 2026

J.F. REY is highlighting SLEDGE, a collection that combines titanium, acetate, carbon fibre and a patented screwless hinge system in an architectural approach to eyewear design.

Read more
HOYA Vision Care Logo 2026

HOYA Vision Care Launches New Sensity Light-Adaptive Lens Options in Canada

HOYA Vision Care Canada has announced the availability of Sensity 3, Sensity Colours and Sensity Shine, expanding its light-adaptive lens portfolio for eye care professionals across Canada.

Read more
AAO American Academy of Optometry logo 2026

AAO Announces 2026 Award Recipients

The American Academy of Optometry has announced its 2026 award recipients, recognizing leaders in optometry, vision science, education, research, clinical care and service.

Read more
Voila July-August Optik 2026 Mood Le Parc L251010

Geometry, Sculpted in Acetate

Inspired by Bauhaus master Gunta Stölzl, Le Parc’s Gunta model transforms pure geometry into wearable sculpture, pairing a polygonal front with richly laminated Havana, white and burgundy acetate.

Learn More
Children's eyewear and myopia management 2026

The Kids Category: From Afterthought to Growth Engine

Discover how children's eyewear and myopia management have transformed into a major growth engine for optometry practices in 2026. Expert insights from Dr. Trevor Miranda.

Read more
JF Rey SLEDGE July 2026 campaign

J.F. REY Highlights SLEDGE Collection at SILMO Paris 2026

J.F. REY is highlighting SLEDGE, a collection that combines titanium, acetate, carbon fibre and a patented screwless hinge system in an architectural approach to eyewear design.

Read more
HOYA Vision Care Logo 2026

HOYA Vision Care Launches New Sensity Light-Adaptive Lens Options in Canada

HOYA Vision Care Canada has announced the availability of Sensity 3, Sensity Colours and Sensity Shine, expanding its light-adaptive lens portfolio for eye care professionals across Canada.

Read more
AAO American Academy of Optometry logo 2026

AAO Announces 2026 Award Recipients

The American Academy of Optometry has announced its 2026 award recipients, recognizing leaders in optometry, vision science, education, research, clinical care and service.

Read more