Think About Your Eyes 2018 Ad Campaign Launch

Think About Your Eyes, an American Public Awareness Campaign presented by The Vision Council and the American Optometric Association for promoting the importance of getting an annual comprehensive eye exam, will begin their 2018 Campaign on January 15.

  • Ads will reach 95% of targeted adults across 40 cable channels, online radio and video, banner ads, local radio stations and syndicated radio shows including Ryan Seacrest and Delilah
  • 3 quarters of advertising
  • Year-round search engine optimization, a major driver of website visits
  • 6 billion expected impressions

Learn more at http://thinkaboutyoureyes.com

Featured Posts

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Ray-Ban and Meta Launch Next Generation of Smart Glasses

The new Ray-Ban I Meta smart glasses features Meta AI, advanced audio and camera capabilities, design customization opportunities, and expanded European distribution

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MIDO Opens CSE Award application and Visitor Registration

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PPG, Flō-Optics Announce Exclusive Supplier Agreement for First Digitally Applied Optical Coatings

3D printing featuring PPG HI-GARD lens coatings provides durability, scratch resistance

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Creating a Positive Contact Lens Culture Requires Multifactorial Approach, Says New Research Previewed at VEW

Contact Lens Institute™ & The Vision Council Offer Sneak Peek at Forthcoming Report

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Memory of Maria Luisa Pramaor: Founder, Guiding Light, and Heart of Blackfin

On Friday, September 22, Blackfin heartbreakingly and suddenly bereaved of Maria Luisa Pramaor.

Learn More

Ray-Ban and Meta Launch Next Generation of Smart Glasses

The new Ray-Ban I Meta smart glasses features Meta AI, advanced audio and camera capabilities, design customization opportunities, and expanded European distribution

Read More

MIDO Opens CSE Award application and Visitor Registration

MIDO exhibitors can apply to participate in the Certified Sustainable Eyewear (CSE) Award, and registration is now open.

Read More

PPG, Flō-Optics Announce Exclusive Supplier Agreement for First Digitally Applied Optical Coatings

3D printing featuring PPG HI-GARD lens coatings provides durability, scratch resistance

Read More

Creating a Positive Contact Lens Culture Requires Multifactorial Approach, Says New Research Previewed at VEW

Contact Lens Institute™ & The Vision Council Offer Sneak Peek at Forthcoming Report

Read More

Memory of Maria Luisa Pramaor: Founder, Guiding Light, and Heart of Blackfin

On Friday, September 22, Blackfin heartbreakingly and suddenly bereaved of Maria Luisa Pramaor.

Learn More

Ray-Ban and Meta Launch Next Generation of Smart Glasses

The new Ray-Ban I Meta smart glasses features Meta AI, advanced audio and camera capabilities, design customization opportunities, and expanded European distribution

Read more

MIDO Opens CSE Award application and Visitor Registration

MIDO exhibitors can apply to participate in the Certified Sustainable Eyewear (CSE) Award, and registration is now open.

Read more

PPG, Flō-Optics Announce Exclusive Supplier Agreement for First Digitally Applied Optical Coatings

3D printing featuring PPG HI-GARD lens coatings provides durability, scratch resistance

Read more

Creating a Positive Contact Lens Culture Requires Multifactorial Approach, Says New Research Previewed at VEW

Contact Lens Institute™ & The Vision Council Offer Sneak Peek at Forthcoming Report

Read more

Memory of Maria Luisa Pramaor: Founder, Guiding Light, and Heart of Blackfin

On Friday, September 22, Blackfin heartbreakingly and suddenly bereaved of Maria Luisa Pramaor.

Learn More

Ray-Ban and Meta Launch Next Generation of Smart Glasses

The new Ray-Ban I Meta smart glasses features Meta AI, advanced audio and camera capabilities, design customization opportunities, and expanded European distribution

Read more

MIDO Opens CSE Award application and Visitor Registration

MIDO exhibitors can apply to participate in the Certified Sustainable Eyewear (CSE) Award, and registration is now open.

Read more

PPG, Flō-Optics Announce Exclusive Supplier Agreement for First Digitally Applied Optical Coatings

3D printing featuring PPG HI-GARD lens coatings provides durability, scratch resistance

Read more

Creating a Positive Contact Lens Culture Requires Multifactorial Approach, Says New Research Previewed at VEW

Contact Lens Institute™ & The Vision Council Offer Sneak Peek at Forthcoming Report

Read more