Carrera Enters F1™ Premium Partner of Alfa Romeo Sauber F1 Team

Wednesday, February 21 2018 | 00 h 00 min | News, Press Release

Carrera, the iconic eyewear brand owned by Safilo, announces its entry into Formula 1 with a multi-year sponsorship agreement with the Alfa Romeo Sauber F1 team.

The partnership was unveiled during the Official Alfa Romeo Sauber F1 Team launch event on February 20th, when the Carrera logo appeared on Sauber Formula One car livery, on the sides of the visor of Race Helmets, and on the Race Overalls.

Since its creation, Carrera has always followed the passion for sport, alongside sporting legends in different fields. Carrera’s founder, Wilhelm Anger, named his Company after the most legendary car race in history, the Carrera Panamericana, drawing inspiration from what, back then, represented the future.

With this sponsorship, the Carrera logo joins the Alfa Romeo Sauber F1 distinctive colors, putting the champion eyewear brand in a prominent position in Formula One.

Click HERE for the full press release.

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