Carrera Enters F1™ Premium Partner of Alfa Romeo Sauber F1 Team

Wednesday, February 21 2018 | 00 h 00 min | News

Carrera, the iconic eyewear brand owned by Safilo, announces its entry into Formula 1 with a multi-year sponsorship agreement with the Alfa Romeo Sauber F1 team.

The partnership was unveiled during the Official Alfa Romeo Sauber F1 Team launch event on February 20th, when the Carrera logo appeared on Sauber Formula One car livery, on the sides of the visor of Race Helmets, and on the Race Overalls.

Since its creation, Carrera has always followed the passion for sport, alongside sporting legends in different fields. Carrera’s founder, Wilhelm Anger, named his Company after the most legendary car race in history, the Carrera Panamericana, drawing inspiration from what, back then, represented the future.

With this sponsorship, the Carrera logo joins the Alfa Romeo Sauber F1 distinctive colors, putting the champion eyewear brand in a prominent position in Formula One.

Click HERE for the full press release.

Featured Posts

Financial planning for optometrists

Niche Focus: What Boutique Eyecare Can Teach Us About Better Financial Planning

Discover why specialized financial planning is essential for optometrists. Learn how a "boutique" approach to wealth management supports practice growth, partnerships, and succession.

Learn More

Optik Voila May-June 2026 WestGroupe OTPS2053

One True Pair Sun’s Angular Cat-Eye Defines Sun-Ready Style

One True Pair Sun OTPS-2053 brings bold feminine energy to 2026 sunwear with an exaggerated angular cat-eye shape, a statement acetate front, and slender recycled-metal temples.

Read more

EssilorLuxottica to Begin Wearable Eyewear Production in Italy

EssilorLuxottica will launch its first wearable eyewear production lines in Italy, converting part of its historic Agordo plant to support smart eyewear manufacturing by early 2027.

Read more

Dr. Lyndon Jones Receives University of Waterloo Excellence in Science Research Award

Dr. Lyndon Jones has received the University of Waterloo Excellence in Science Research Award in the Senior Career Category, recognizing his contributions to vision science, contact lens research and ocular biomaterials.

Read more

DOJA CAT_TOUR MA VIE_by Greg Noire Ray-Ban Meta

Doja Cat and Ray-Ban Meta Bring Custom Wearable Tech Eyewear to the Stage

Doja Cat and Ray-Ban Meta have partnered for the Tour Ma Vie World Tour, introducing custom Ray-Ban Meta Skyler glasses that merge music, fashion and wearable technology on stage.

Read more

Financial planning for optometrists

Niche Focus: What Boutique Eyecare Can Teach Us About Better Financial Planning

Discover why specialized financial planning is essential for optometrists. Learn how a "boutique" approach to wealth management supports practice growth, partnerships, and succession.

Learn More

Optik Voila May-June 2026 WestGroupe OTPS2053

One True Pair Sun’s Angular Cat-Eye Defines Sun-Ready Style

One True Pair Sun OTPS-2053 brings bold feminine energy to 2026 sunwear with an exaggerated angular cat-eye shape, a statement acetate front, and slender recycled-metal temples.

Read More

EssilorLuxottica to Begin Wearable Eyewear Production in Italy

EssilorLuxottica will launch its first wearable eyewear production lines in Italy, converting part of its historic Agordo plant to support smart eyewear manufacturing by early 2027.

Read More

Dr. Lyndon Jones Receives University of Waterloo Excellence in Science Research Award

Dr. Lyndon Jones has received the University of Waterloo Excellence in Science Research Award in the Senior Career Category, recognizing his contributions to vision science, contact lens research and ocular biomaterials.

Read More

DOJA CAT_TOUR MA VIE_by Greg Noire Ray-Ban Meta

Doja Cat and Ray-Ban Meta Bring Custom Wearable Tech Eyewear to the Stage

Doja Cat and Ray-Ban Meta have partnered for the Tour Ma Vie World Tour, introducing custom Ray-Ban Meta Skyler glasses that merge music, fashion and wearable technology on stage.

Read More

Financial planning for optometrists

Niche Focus: What Boutique Eyecare Can Teach Us About Better Financial Planning

Discover why specialized financial planning is essential for optometrists. Learn how a "boutique" approach to wealth management supports practice growth, partnerships, and succession.

Learn More

Optik Voila May-June 2026 WestGroupe OTPS2053

One True Pair Sun’s Angular Cat-Eye Defines Sun-Ready Style

One True Pair Sun OTPS-2053 brings bold feminine energy to 2026 sunwear with an exaggerated angular cat-eye shape, a statement acetate front, and slender recycled-metal temples.

Read more

EssilorLuxottica to Begin Wearable Eyewear Production in Italy

EssilorLuxottica will launch its first wearable eyewear production lines in Italy, converting part of its historic Agordo plant to support smart eyewear manufacturing by early 2027.

Read more

Dr. Lyndon Jones Receives University of Waterloo Excellence in Science Research Award

Dr. Lyndon Jones has received the University of Waterloo Excellence in Science Research Award in the Senior Career Category, recognizing his contributions to vision science, contact lens research and ocular biomaterials.

Read more

DOJA CAT_TOUR MA VIE_by Greg Noire Ray-Ban Meta

Doja Cat and Ray-Ban Meta Bring Custom Wearable Tech Eyewear to the Stage

Doja Cat and Ray-Ban Meta have partnered for the Tour Ma Vie World Tour, introducing custom Ray-Ban Meta Skyler glasses that merge music, fashion and wearable technology on stage.

Read more

Financial planning for optometrists

Niche Focus: What Boutique Eyecare Can Teach Us About Better Financial Planning

Discover why specialized financial planning is essential for optometrists. Learn how a "boutique" approach to wealth management supports practice growth, partnerships, and succession.

Learn More

Optik Voila May-June 2026 WestGroupe OTPS2053

One True Pair Sun’s Angular Cat-Eye Defines Sun-Ready Style

One True Pair Sun OTPS-2053 brings bold feminine energy to 2026 sunwear with an exaggerated angular cat-eye shape, a statement acetate front, and slender recycled-metal temples.

Read more

EssilorLuxottica to Begin Wearable Eyewear Production in Italy

EssilorLuxottica will launch its first wearable eyewear production lines in Italy, converting part of its historic Agordo plant to support smart eyewear manufacturing by early 2027.

Read more

Dr. Lyndon Jones Receives University of Waterloo Excellence in Science Research Award

Dr. Lyndon Jones has received the University of Waterloo Excellence in Science Research Award in the Senior Career Category, recognizing his contributions to vision science, contact lens research and ocular biomaterials.

Read more

DOJA CAT_TOUR MA VIE_by Greg Noire Ray-Ban Meta

Doja Cat and Ray-Ban Meta Bring Custom Wearable Tech Eyewear to the Stage

Doja Cat and Ray-Ban Meta have partnered for the Tour Ma Vie World Tour, introducing custom Ray-Ban Meta Skyler glasses that merge music, fashion and wearable technology on stage.

Read more