Kering Launches Exclusive Gucci Eyewear Global Travel Retail Campaign

Kering Eyewear is preparing to launch the new Gucci Eyewear Global Travel Retail Campaign, which goes beyond the traditional customer-based distribution approach, to deliver an innovative channel-oriented experience designed exclusively for today’s “customers on the move”.

Running from May through September 2018, this engaging campaign will be released in Top Gucci Eyewear travel retail doors worldwide.

The creative concept introduces a sleek unisex sunglass style dedicated exclusively to the duty-free market. The oversized rimless mask is shaped with a single thick lens and shiny golden metal temples, while the frame is adorned with iconic Gucci metal rivets and with the distinctive logo lettering.

The shopping experience will be complemented by engaging digital experiences for customers, comprised of branded frames, which allow customers to take a GIF in store through an app and post it on social media using the hashtag #GucciEyewear.

Click HERE to read the full press release.

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