National Sunglasses Day 2018: Over 1 Billion Impressions

National Sunglasses Day 2018: Over 1 Billion Impressions

Tuesday, July 3 2018 | 11 h 03 min | News, Press Release

The Vision Council has garnered more than 1 billion online, social media and broadcast consumer media impressions for National Sunglasses Day, with one of the official campaign hashtags #NationalSunglassesDay trending on Twitter throughout June 27.

261 online placements, garnering more than 481 million impressions

Top online placements include: Forbes.com, HollywoodLife.com, InStyle.com, USAToday.com and Yahoo.com, among many others

295 social media placements, garnering more than 415 million impressions

Top social media placements include: The Instagram and Twitter pages of Jennifer Lopez, Kathie Lee Gifford, Luke Bryan, O, The Oprah Magazine, the NFL and “Good Morning America,” among many others

694 general broadcast placements, garnering more than 146 million impressions

Top general broadcast placements include: “KTLA,” “TODAY,” “Daytime,” “Tampa Bay Morning Blend,” “CT Style” and “Good Morning Connecticut,” among many others

29 media tour broadcast placements, garnering more than 24 million impressions

Top media tour broadcast placements include: AOL.com, “The Daily Buzz” and CaravanGirl.com, among many others

Centennial Optical Collaborates with Ió:ken Designs™ on Indigenous Culturally Inspired Frame Collection

Centennial Optical has partnered with Ió:ken Designs to develop and distribute a new Indigenous culturally inspired eyewear collection created in collaboration with Mohawk artist Bruce Boots.

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Menicon Announces Conclusion of ROSE K Manufacturing with Blanchard Contact Lenses, a Division of CooperVision, in Canada

Menicon has announced a change to the distribution of ROSE K lenses in Canada, concluding its licensing agreement with Blanchard Contact Lenses and continuing availability through Art Optical.

The Vision Council Announces Publication of ANSI Z80.1–2025 Prescription Ophthalmic Lenses Standard

The Vision Council has announced the publication of ANSI Z80.1–2025, a revised national standard for prescription ophthalmic lenses reflecting updated tolerances, verification guidance, and industry advancements.

mydryeye Announces Streamlined Membership Structure: One Tier with Unlimited Benefits

mydryeye unveils a simplified one-tier membership model offering unlimited benefits, education, and Dry Eye Summit access.

Newton Expands Access to Neurolens and Sequel Technologies Through Partnership with ABB Labs

Newton announces a strategic partnership with ABB Labs to expand access to Neurolens and Sequel technologies for independent optometry practices across North America.

Centennial Optical Collaborates with Ió:ken Designs™ on Indigenous Culturally Inspired Frame Collection

Centennial Optical has partnered with Ió:ken Designs to develop and distribute a new Indigenous culturally inspired eyewear collection created in collaboration with Mohawk artist Bruce Boots.

Learn More

Menicon Announces Conclusion of ROSE K Manufacturing with Blanchard Contact Lenses, a Division of CooperVision, in Canada

Menicon has announced a change to the distribution of ROSE K lenses in Canada, concluding its licensing agreement with Blanchard Contact Lenses and continuing availability through Art Optical.

The Vision Council Announces Publication of ANSI Z80.1–2025 Prescription Ophthalmic Lenses Standard

mydryeye Announces Streamlined Membership Structure: One Tier with Unlimited Benefits

mydryeye unveils a simplified one-tier membership model offering unlimited benefits, education, and Dry Eye Summit access.

Newton Expands Access to Neurolens and Sequel Technologies Through Partnership with ABB Labs

Newton announces a strategic partnership with ABB Labs to expand access to Neurolens and Sequel technologies for independent optometry practices across North America.

Centennial Optical Collaborates with Ió:ken Designs™ on Indigenous Culturally Inspired Frame Collection

Centennial Optical has partnered with Ió:ken Designs to develop and distribute a new Indigenous culturally inspired eyewear collection created in collaboration with Mohawk artist Bruce Boots.

Learn More

Menicon Announces Conclusion of ROSE K Manufacturing with Blanchard Contact Lenses, a Division of CooperVision, in Canada

Menicon has announced a change to the distribution of ROSE K lenses in Canada, concluding its licensing agreement with Blanchard Contact Lenses and continuing availability through Art Optical.

The Vision Council Announces Publication of ANSI Z80.1–2025 Prescription Ophthalmic Lenses Standard

mydryeye Announces Streamlined Membership Structure: One Tier with Unlimited Benefits

mydryeye unveils a simplified one-tier membership model offering unlimited benefits, education, and Dry Eye Summit access.

Newton Expands Access to Neurolens and Sequel Technologies Through Partnership with ABB Labs

Newton announces a strategic partnership with ABB Labs to expand access to Neurolens and Sequel technologies for independent optometry practices across North America.

Centennial Optical Collaborates with Ió:ken Designs™ on Indigenous Culturally Inspired Frame Collection

Centennial Optical has partnered with Ió:ken Designs to develop and distribute a new Indigenous culturally inspired eyewear collection created in collaboration with Mohawk artist Bruce Boots.

Learn More

Menicon Announces Conclusion of ROSE K Manufacturing with Blanchard Contact Lenses, a Division of CooperVision, in Canada

Menicon has announced a change to the distribution of ROSE K lenses in Canada, concluding its licensing agreement with Blanchard Contact Lenses and continuing availability through Art Optical.

National Sunglasses Day 2018: Over 1 Billion Impressions

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