Myopia Awareness Week to Go Global

The World Council of Optometry and the Brien Holden Vision Institute (BHVI)  have formed a partnership to bring Myopia Awareness Week, previously limited to Australia, to a global audience.

The aims for Myopia Awareness Week are to raise awareness in the community about myopia, highlight the critical role optometrists play in treating myopia, and to encourage optometrists to stay current with emerging trends in myopia control and management.

World Council of Optometry President Scott Mundle, OD, spoke to Optik about the partnership: “Myopia correction and prevention is an optometry issue and WCO should take the lead globally. Working with the BHVI makes sense since we already are working on a number of projects, including Our Children’s Vision, Adopt a School, School Eye Health to name a few.”

Kovin Naidoo, CEO of the Brien Holden Vision Institute, said, “We are thrilled to join with the World Council of Optometry on this much larger campaign to raise awareness on a global scale. The partnership will garner the support of industry and other key players to make sure the message of the looming public health crisis and the need for action, reaches large sectors of the general population as well as practitioners.”

Myopia Awareness Week 2018 in Australia was the 14th to the 18th of May. The designated date for 2019’s Myopia Awareness Week has not yet been set.

Featured Posts

Silhouette Gives Its Popular SPX Illusion Collection a Fresh New Look

Silhouette has reached for a new colour palette to give one of its most popular full-rim glasses, SPX Illusion, a stunning revamp.

Learn More

The Kids are Alright

With childhood myopia rates spiking globally, the market for children’s eyewear continues to grow, making this segment an increasingly important part of many eyewear galleries.

Read more

New Look Vision Group Named One of Canada’s Best Managed Companies

New Look Vision Group (“NVG”) has been recognized for overall business performance and sustained growth with the prestigious Canada's Best Managed Companies and is part of the program’s 29 new winners.

Read more

CNIB Announces Measha Brueggergosman as New Brand Ambassador

CNIB announced that Canadian opera singer and concert artist Measha Brueggergosman will become the organization’s newest official brand ambassador.

Read more

2022 SILMO d’Or Awards: A Multi-Cultural Jury President

Born in Namibia to a Belgian father and a Japanese mother, Jun Gobron grew up to be eager and curious about the world.

Read more

Silhouette Gives Its Popular SPX Illusion Collection a Fresh New Look

Silhouette has reached for a new colour palette to give one of its most popular full-rim glasses, SPX Illusion, a stunning revamp.

Learn More

The Kids are Alright

With childhood myopia rates spiking globally, the market for children’s eyewear continues to grow, making this segment an increasingly important part of many eyewear galleries.

Read More

New Look Vision Group Named One of Canada’s Best Managed Companies

New Look Vision Group (“NVG”) has been recognized for overall business performance and sustained growth with the prestigious Canada's Best Managed Companies and is part of the program’s 29 new winners.

Read More

CNIB Announces Measha Brueggergosman as New Brand Ambassador

CNIB announced that Canadian opera singer and concert artist Measha Brueggergosman will become the organization’s newest official brand ambassador.

Read More

2022 SILMO d’Or Awards: A Multi-Cultural Jury President

Born in Namibia to a Belgian father and a Japanese mother, Jun Gobron grew up to be eager and curious about the world.

Read More

Silhouette Gives Its Popular SPX Illusion Collection a Fresh New Look

Silhouette has reached for a new colour palette to give one of its most popular full-rim glasses, SPX Illusion, a stunning revamp.

Learn More

The Kids are Alright

With childhood myopia rates spiking globally, the market for children’s eyewear continues to grow, making this segment an increasingly important part of many eyewear galleries.

Read more

New Look Vision Group Named One of Canada’s Best Managed Companies

New Look Vision Group (“NVG”) has been recognized for overall business performance and sustained growth with the prestigious Canada's Best Managed Companies and is part of the program’s 29 new winners.

Read more

CNIB Announces Measha Brueggergosman as New Brand Ambassador

CNIB announced that Canadian opera singer and concert artist Measha Brueggergosman will become the organization’s newest official brand ambassador.

Read more

2022 SILMO d’Or Awards: A Multi-Cultural Jury President

Born in Namibia to a Belgian father and a Japanese mother, Jun Gobron grew up to be eager and curious about the world.

Read more

Silhouette Gives Its Popular SPX Illusion Collection a Fresh New Look

Silhouette has reached for a new colour palette to give one of its most popular full-rim glasses, SPX Illusion, a stunning revamp.

Learn More

The Kids are Alright

With childhood myopia rates spiking globally, the market for children’s eyewear continues to grow, making this segment an increasingly important part of many eyewear galleries.

Read more

New Look Vision Group Named One of Canada’s Best Managed Companies

New Look Vision Group (“NVG”) has been recognized for overall business performance and sustained growth with the prestigious Canada's Best Managed Companies and is part of the program’s 29 new winners.

Read more

CNIB Announces Measha Brueggergosman as New Brand Ambassador

CNIB announced that Canadian opera singer and concert artist Measha Brueggergosman will become the organization’s newest official brand ambassador.

Read more

2022 SILMO d’Or Awards: A Multi-Cultural Jury President

Born in Namibia to a Belgian father and a Japanese mother, Jun Gobron grew up to be eager and curious about the world.

Read more