Life Italia Debuts Playful New Gradient Designs for Kids

Voila July-August Optik 2026 WestGroupe NI-157

Life Italia Debuts Playful New Gradient Designs for Kids

Wednesday, September 9 2026 | 11 h 54 min | Fashion Frames, Optik Magazine

Life Italia continues to evolve its design direction with new children’s styles, including NI-157, crafted in shock-resistant TR-90 Grilamid and hypoallergenic medical-grade rubber. A first for the brand, gradient detailing on the frame front adds a bright new twist to Life Italia’s designs. The style features Life Italia’s most advanced and durable hinge technology, engineered to flex and return to shape. Available in Aqua Gradient, Coral Gradient, and Purple Gradient.

Distributed by: www.westgroupe.com

About WestGroupe:

Established in 1961, WestGroupe is family operated with over 60 years of industry insight. Our mission has always been to provide unique and superior quality eyewear for the fashion-focused consumer. We are driven by our customer commitment to excellent service and exceptional product. WestGroupe is dedicated to defining future standards in the optical business by developing, creating, and supporting innovative products and services that allows our customers to succeed. WestGroupe offers a premium selection of globally recognized proprietary eyewear brands including KLiiK denmark, FYSH, EVATIK, Superflex® and OTP.

Want to see more like this article? Click here to subscribe to our FREE print magazines and e- newsletters!

Eye on the Industry Episode 14: New Look at 40 with Jacinthe Laurendeau

New Look President Jacinthe Laurendeau joins Eye on the Industry to celebrate the company’s 40th anniversary and discuss innovation, technology, customer experience and what comes next.

Learn More

Optik Sept-Oct 2026 issue Voila Mood Bonne franquette silure de loire

Served with Style

Created with French chef Mathieu Pérou, Silure de Loire pairs a round acetate silhouette with tortoise tones, subtle green accents and resin details inspired by fish scales.

Transitions Students of Vision 2026 - EN

Students of Vision Challenges Future Eye Care Professionals to Reimagine Light Management

The Students of Vision Scholarship Program, presented by Transitions Optical and the Opticians Association of Canada, challenges future eye care professionals to develop a creative initiative that helps young adults better understand the impact of light on visual comfort, performance and everyday life. Top submissions will receive scholarships and smart eyewear equipped with Transitions lenses.

New Research Finds Most Adults with Eye Strain Symptoms Skip Professional Care

A new Vision Council report shows most adults with digital eye strain symptoms never seek care, underscoring the importance of eyecare providers in guiding patients.

Applications Open for MIDO AWARDS 2027

Applications are now open for the MIDO AWARDS 2027, including the CSE Award, CSE Corporate Award and Best Store Award, recognizing sustainability, innovation and excellence across the global optical industry.

Eye on the Industry Episode 14: New Look at 40 with Jacinthe Laurendeau

New Look President Jacinthe Laurendeau joins Eye on the Industry to celebrate the company’s 40th anniversary and discuss innovation, technology, customer experience and what comes next.

Learn More

Served with Style

Created with French chef Mathieu Pérou, Silure de Loire pairs a round acetate silhouette with tortoise tones, subtle green accents and resin details inspired by fish scales.

Students of Vision Challenges Future Eye Care Professionals to Reimagine Light Management

New Research Finds Most Adults with Eye Strain Symptoms Skip Professional Care

A new Vision Council report shows most adults with digital eye strain symptoms never seek care, underscoring the importance of eyecare providers in guiding patients.

Applications Open for MIDO AWARDS 2027

Eye on the Industry Episode 14: New Look at 40 with Jacinthe Laurendeau

New Look President Jacinthe Laurendeau joins Eye on the Industry to celebrate the company’s 40th anniversary and discuss innovation, technology, customer experience and what comes next.

Learn More

Served with Style

Created with French chef Mathieu Pérou, Silure de Loire pairs a round acetate silhouette with tortoise tones, subtle green accents and resin details inspired by fish scales.

Students of Vision Challenges Future Eye Care Professionals to Reimagine Light Management

New Research Finds Most Adults with Eye Strain Symptoms Skip Professional Care

A new Vision Council report shows most adults with digital eye strain symptoms never seek care, underscoring the importance of eyecare providers in guiding patients.

Applications Open for MIDO AWARDS 2027

Eye on the Industry Episode 14: New Look at 40 with Jacinthe Laurendeau

New Look President Jacinthe Laurendeau joins Eye on the Industry to celebrate the company’s 40th anniversary and discuss innovation, technology, customer experience and what comes next.

Learn More

Served with Style

Created with French chef Mathieu Pérou, Silure de Loire pairs a round acetate silhouette with tortoise tones, subtle green accents and resin details inspired by fish scales.

Students of Vision Challenges Future Eye Care Professionals to Reimagine Light Management

New Research Finds Most Adults with Eye Strain Symptoms Skip Professional Care

A new Vision Council report shows most adults with digital eye strain symptoms never seek care, underscoring the importance of eyecare providers in guiding patients.

Life Italia Debuts Playful New Gradient Designs for Kids

About WestGroupe:

Featured Posts