Life Italia Debuts Playful New Gradient Designs for Kids
Wednesday, September 9 2026 | 11 h 54 min | Fashion Frames, Optik Magazine
Life Italia continues to evolve its design direction with new children’s styles, including NI-157, crafted in shock-resistant TR-90 Grilamid and hypoallergenic medical-grade rubber. A first for the brand, gradient detailing on the frame front adds a bright new twist to Life Italia’s designs. The style features Life Italia’s most advanced and durable hinge technology, engineered to flex and return to shape. Available in Aqua Gradient, Coral Gradient, and Purple Gradient.
Distributed by: www.westgroupe.com
About WestGroupe:
Established in 1961, WestGroupe is family operated with over 60 years of industry insight. Our mission has always been to provide unique and superior quality eyewear for the fashion-focused consumer. We are driven by our customer commitment to excellent service and exceptional product. WestGroupe is dedicated to defining future standards in the optical business by developing, creating, and supporting innovative products and services that allows our customers to succeed. WestGroupe offers a premium selection of globally recognized proprietary eyewear brands including KLiiK denmark, FYSH, EVATIK, Superflex® and OTP.
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