Anatomy of Eyewear: The Earth’s Bounty, an Exploration of Sustainable Eyewear

Friday, May 26 2023 | 08 h 19 min | Optik Magazine

By Sarah Bureau, RO The majority of frames available in your average dispensary will be made from one of two materials, metal or a form of...

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Tips on Building a Winning Sunwear Portfolio

Monday, May 22 2023 | 08 h 41 min | Optik Magazine

By Valerie LerouxIn Canada, spectacle lenses accounted for more than 40% of sales in 2022 while sunglasses represented 15% of revenues While...

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The Energy is Back at Vision Expo East

Thursday, May 11 2023 | 09 h 09 min | Optik Magazine

By Jean-François Venne Vision Expo East (VEE) was back with a vengeance at the Javits Center in Manhattan from March 16 to 19 Some 425...

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Defining Luxury: Anatomy of Eyewear

Friday, April 28 2023 | 13 h 44 min | Optik Magazine

By Sarah Bureau, RO Luxury is a word that is rapidly losing its significance as marketing geniuses around the world throw the descriptor at every...

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Optik Seneca Opticianry writing contest

Optik Announces SENECA Opticianry Contest Winners

Wednesday, April 26 2023 | 07 h 51 min | Contest, News, Optik Magazine

The results of the first annual Optik-Seneca College Optician writing contest have been announced Opticianry students at Seneca College...

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Featured Posts

Safilo and Kate Spade New York Announce Early Renewal of Multi-Year Eyewear Licensing Agreement

Safilo Group and Kate Spade New York announce the early renewal of their global eyewear licensing agreement for the exclusive design, manufacturing and distribution of Kate Spade New York branded optical frames, readers and sunglasses for women as well as optical frames for girls.

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Nikon Lenswear’s Consumer Campaign Demonstrates How a Detail Can Inspire

Nikon Optical Canada extends its national consumer campaign that earned over 3 million impressions last year.

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Bausch + Lomb Announces Key Leadership Changes

Bausch + Lomb announced a reshaping of its executive leadership team, including the elevation of all business unit heads.

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Transitions Announces Canadian Consumer Media Campaign for 2023

Campaign features TV along with Spotify and YouTube among a variety of digital activations, as well as a continued partnership with Golf Canada including an educational, on-site activation

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opti Team Presents Concept and Content for 2024

Strategic expansion of the event and networking with industry and ophthalmic optics: opti is back!

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Safilo and Kate Spade New York Announce Early Renewal of Multi-Year Eyewear Licensing Agreement

Safilo Group and Kate Spade New York announce the early renewal of their global eyewear licensing agreement for the exclusive design, manufacturing and distribution of Kate Spade New York branded optical frames, readers and sunglasses for women as well as optical frames for girls.

Learn More

Nikon Lenswear’s Consumer Campaign Demonstrates How a Detail Can Inspire

Nikon Optical Canada extends its national consumer campaign that earned over 3 million impressions last year.

Read More

Bausch + Lomb Announces Key Leadership Changes

Bausch + Lomb announced a reshaping of its executive leadership team, including the elevation of all business unit heads.

Read More

Transitions Announces Canadian Consumer Media Campaign for 2023

Campaign features TV along with Spotify and YouTube among a variety of digital activations, as well as a continued partnership with Golf Canada including an educational, on-site activation

Read More

opti Team Presents Concept and Content for 2024

Strategic expansion of the event and networking with industry and ophthalmic optics: opti is back!

Read More

Safilo and Kate Spade New York Announce Early Renewal of Multi-Year Eyewear Licensing Agreement

Safilo Group and Kate Spade New York announce the early renewal of their global eyewear licensing agreement for the exclusive design, manufacturing and distribution of Kate Spade New York branded optical frames, readers and sunglasses for women as well as optical frames for girls.

Learn More

Nikon Lenswear’s Consumer Campaign Demonstrates How a Detail Can Inspire

Nikon Optical Canada extends its national consumer campaign that earned over 3 million impressions last year.

Read more

Bausch + Lomb Announces Key Leadership Changes

Bausch + Lomb announced a reshaping of its executive leadership team, including the elevation of all business unit heads.

Read more

Transitions Announces Canadian Consumer Media Campaign for 2023

Campaign features TV along with Spotify and YouTube among a variety of digital activations, as well as a continued partnership with Golf Canada including an educational, on-site activation

Read more

opti Team Presents Concept and Content for 2024

Strategic expansion of the event and networking with industry and ophthalmic optics: opti is back!

Read more

Safilo and Kate Spade New York Announce Early Renewal of Multi-Year Eyewear Licensing Agreement

Safilo Group and Kate Spade New York announce the early renewal of their global eyewear licensing agreement for the exclusive design, manufacturing and distribution of Kate Spade New York branded optical frames, readers and sunglasses for women as well as optical frames for girls.

Learn More

Nikon Lenswear’s Consumer Campaign Demonstrates How a Detail Can Inspire

Nikon Optical Canada extends its national consumer campaign that earned over 3 million impressions last year.

Read more

Bausch + Lomb Announces Key Leadership Changes

Bausch + Lomb announced a reshaping of its executive leadership team, including the elevation of all business unit heads.

Read more

Transitions Announces Canadian Consumer Media Campaign for 2023

Campaign features TV along with Spotify and YouTube among a variety of digital activations, as well as a continued partnership with Golf Canada including an educational, on-site activation

Read more

opti Team Presents Concept and Content for 2024

Strategic expansion of the event and networking with industry and ophthalmic optics: opti is back!

Read more