2nd Annual Canadian Frame Supplier Survey Launched

VuePoint IDS Inc. and Jobson Medical Information LLC., are pleased to announce the release of the 2nd annual VuePoint™ Canadian FRAME Supplier brand perception study.  The internet study of Canadian ECPs provides insights on over 40 Canadian frame suppliers on 20 different market attributes, including quality of product, customer service, back-order management, internet ordering, sales representative service and more.

With several companies making changes in their logistics operations, this year’s survey will delve into Canadian ECP’s experience and attitudes toward customer service and fulfilment operations located outside of Canada.

This year’s study will also identify which companies are distinguishing themselves in the popular unisex and millennial categories.

Results will help companies with competitive positioning, identifying required adjustments in priorities and determining opportunities to better serve clients’ needs.

The study also identifies ECPs assessment about companies’ business outlooks over the next 12 months. A Net Promoter Score® (NPS®) for the leading suppliers in the Canadian market are also provided.  The NPS is a robust comparative measure of company or brand loyalty by customers familiar with the brand.

Here is the list of Canadian Frame Suppliers included in the 2018 Study:

Alternative Eyewear (PLAN B)  Kirk & Kirk  Optika Eyewear
 Aspex  Lafont  Optiman Inc
 Audace  Lanctot  Optique Cerem Inc.
 Bo-Optik Inc.  Liberty Sport  Ørgreen
 C.O.S. Canadian Optical Supply  Luxottica  Perfect/Superclip
 Centennial Optical  Marchon  Prisme Optical
 Claudia Alan  Marca Eyewear (Marcolin)  Prodesign Denmark
 Eckleburg  Match Eyewear  Ronor International Inc.
 Etnia Barcelona  Maui Jim  Safilo
 Europa Eyewear  Modern Optical  Septembre à Paris
 Fame Optique Inc  Modo Eyewear  Shilling Optical
 Georges et Phina  Montures Faniel  Spectacle Eye Works
 I-Frame Inc  Mood Eyewear  Tura
 Infinity Optical  Oakley  WestGroupe
 J.F. Rey Eyewear  Ogi Eyewear  Zig Eyewear
 Kering  Opti Caset Inc.  Zyloware Eyewear

Companies competing within the Canadian market or those considering market entry or looking for a performance measure of their existing distributors entry will find considerable value in the results.

Complete the survey.

For more information of the study methodology, report format and pricing, please contact:
David Pietrobon (dpietrobon@vuepoint.ca)   Phone:   226.780.6871 x 5111
Bill Scott (Bscott@jobson.com)    Phone:   646.831.8873

About VuePoint IDS Inc. 

Optik and the Optik family of publications are owned and operated by VuePoint IDS Inc.

VuePoint IDS is a private 100% Canadian-owned media and marketing services company focused on serving the information needs of the eyewear and eye care industry’s professional service providers including optometrists, opticians and ophthalmologists and affiliated personnel. VuePoint publishes print and digital titles for eye care professionals under the media brands Optik, Canadian Eye Care Business Review and EyeCareUpdate.com brands, and Tmag Optical Trends for eyewear consumers.

In addition to its digital and print publications, VuePoint offers services to eye care professionals, including accredited continuing education program development and delivery and HR optimization services.

VuePoint also offers marketing and business development services to industry stakeholders, including targeted and customized communications, and marketing research services.

VuePoint has offices in the Greater Toronto Area (GTA) and Montréal.

In addition to syndicated studies, Jobson Optical Research also has custom capabilities

Jobson Medical Information LLC
Jobson Optical Research is the leading source of business intelligence in the optical industry.

Jobson Optical Research provides valuable data to the industry.Our research products and services range over a variety of topics to fit every need and every budget.We provide the data in meaningful, easy to interpret, actionable formats with trended data from previous years.

Our team has several decades of experience with a deep understanding of the optical marketplace and expertise in surveying techniques and research methodologies.

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