Eyecessorize Partners with Top Influencers for Readers-Focused Posts

TheVision Council’s Eyecessorize campaign partnered with three well-known influencers—Christine Marie, Melissa Meyers and Ty Severe—for sponsored permanent Instagram posts as well as multiple Instagram stories promoting readers for men and women alike. By strategically selecting influencers based on their appreciation for overall eye health and their need for reading glasses, these posts authentically appeal to the influencers’ followings and the every day consumer. Collectively, the posts garnered 280,000 impressions.

To promote the importance of wearing reading glasses to aid with up close reading, the posts featured on-trend readers product—from Sunglass & Reader Division members One Click Ventures and Peepers by PeeperSpecs, and Eyewear & Accessories Division members Colors in Optics—with messaging stressing the importance of wearing readers for those who struggle to read fine print, and encouraging their followers to expand their readers collections. All member brands, plus @eyecessorize, were tagged in the corresponding photos, stories and captions.

Collectively, the posts have received more than 140 comments. The influencers interacted with their followers by responding to their comments and engaging them in conversation about the reading glasses, specifically.

For more information visit thevisioncouncil.org.

Featured Posts

2022 SILMO d’Or Awards: A Multi-Cultural Jury President

Born in Namibia to a Belgian father and a Japanese mother, Jun Gobron grew up to be eager and curious about the world.

Learn More

You CAN Afford an Optical Manager

…Acquire top talent and free your time to earn more

Read more

Study: Untreated Vision Impairment Associated with Dementia

Vision problems are associated with dementia and cognitive impairment: Peer reviewed open-access meta analysis concludes.

Read more

Longchamp Inspired by Roseau Bags

Longchamp Eyewear presents the LO712S style that draws inspiration from the House's emblematic Roseau bag line.

Read more

The Optical Foundry Appoints New Chief Sales Officer for OGI Eyewear and Article One Eyewear

The Optical Foundry appoints Industry Veteran Cynthia McWilliams to Chief Sales Officer for OGI Eyewear and Article One Eyewear.

Read more

2022 SILMO d’Or Awards: A Multi-Cultural Jury President

Born in Namibia to a Belgian father and a Japanese mother, Jun Gobron grew up to be eager and curious about the world.

Learn More

You CAN Afford an Optical Manager

…Acquire top talent and free your time to earn more

Read More

Study: Untreated Vision Impairment Associated with Dementia

Vision problems are associated with dementia and cognitive impairment: Peer reviewed open-access meta analysis concludes.

Read More

Longchamp Inspired by Roseau Bags

Longchamp Eyewear presents the LO712S style that draws inspiration from the House's emblematic Roseau bag line.

Read More

The Optical Foundry Appoints New Chief Sales Officer for OGI Eyewear and Article One Eyewear

The Optical Foundry appoints Industry Veteran Cynthia McWilliams to Chief Sales Officer for OGI Eyewear and Article One Eyewear.

Read More

2022 SILMO d’Or Awards: A Multi-Cultural Jury President

Born in Namibia to a Belgian father and a Japanese mother, Jun Gobron grew up to be eager and curious about the world.

Learn More

You CAN Afford an Optical Manager

…Acquire top talent and free your time to earn more

Read more

Study: Untreated Vision Impairment Associated with Dementia

Vision problems are associated with dementia and cognitive impairment: Peer reviewed open-access meta analysis concludes.

Read more

Longchamp Inspired by Roseau Bags

Longchamp Eyewear presents the LO712S style that draws inspiration from the House's emblematic Roseau bag line.

Read more

The Optical Foundry Appoints New Chief Sales Officer for OGI Eyewear and Article One Eyewear

The Optical Foundry appoints Industry Veteran Cynthia McWilliams to Chief Sales Officer for OGI Eyewear and Article One Eyewear.

Read more

2022 SILMO d’Or Awards: A Multi-Cultural Jury President

Born in Namibia to a Belgian father and a Japanese mother, Jun Gobron grew up to be eager and curious about the world.

Learn More

You CAN Afford an Optical Manager

…Acquire top talent and free your time to earn more

Read more

Study: Untreated Vision Impairment Associated with Dementia

Vision problems are associated with dementia and cognitive impairment: Peer reviewed open-access meta analysis concludes.

Read more

Longchamp Inspired by Roseau Bags

Longchamp Eyewear presents the LO712S style that draws inspiration from the House's emblematic Roseau bag line.

Read more

The Optical Foundry Appoints New Chief Sales Officer for OGI Eyewear and Article One Eyewear

The Optical Foundry appoints Industry Veteran Cynthia McWilliams to Chief Sales Officer for OGI Eyewear and Article One Eyewear.

Read more