2nd Annual Canadian Frame Study Reveals Opportunities and Threats
The results of the second annual Canadian Frame Market internet study, jointly conducted by VuePoint IDS and Jobson Optical Research are now available. The 2018 study, building upon the inaugural research conducted in 2017, reveals that Eye Care professionals are choosing to be more selective and do business with fewer frame suppliers.
The distribution strength of the top players shows signs of weakening compared to the previous year. Only 2 of the top 10 companies showed gains in distribution. Among frame suppliers with 20% or greater door penetration, few (11%) showed a year-over-year increase in distribution.
These results indicate that Canadian ECPs remain open and willing to list new frame suppliers that fulfill their most valued attributes but are being more selective in their choices.
The study provided insights on 38 Canadian frame suppliers on 28 different market attributes including perception of product quality, customer service, sales rep service and more. For the first time, the study probed Canadian ECP’s attitudes towards firms with and without a Canadian-based customer service and distribution presence and identifies specific issues experienced in dealing with suppliers not based in Canada.
The study identifies which companies are perceived to potentially gain or lose business over the next 12 months. Suppliers with a predicted net business gain/loss in 2017 had a moderate positive correlation with the 2018 actual results.
The report also includes a Net Promoter Score® (NPS®) for the leading suppliers in the Canadian market. The NPS is a robust measure of company or brand loyalty by customers familiar with the brand and is widely-accepted as a proxy measure of revenue growth.
Companies competing within the Canadian market, evaluating the market for entry and/or considering major strategic changes in their approach to Canada, will find considerable value in the results.
The study is available for $995 US or $1195 CDN.
For More information contact:
David Pietrobon, VuePoint IDS
226.780.6871 x 5111
Bill Scott, JOBSON