fbpx

Carrera Official Partner of Gumball 3000

This year, kicking off from Mykonos for a 3000-mile road trip to Ibiza, the Gumball 3000 Rally will mix top celebrities, influencers and crazy supercars owners to enjoy together a full week of terrific experiences and challenges.

Started in 1999, the Gumball 3000 Rally is an annual luxury automotive road trip taking place every year and travelling a different 3000-mile route. Drive through capital cities in front of hundreds of thousands of fans and photographers as Gumball shuts down famous landmarks in each city where spectacular static car displays are hosted and documented by the world’s press.

All these Gumball 3000 ingredients are close to the spirit of Carrera: a perfect mix of daring attitude, fashion forward style and speed to bring a step ahead the brand’s #driveyourstory communication platform.

This year, the Carrera Driving Team will run the engine of a very special Alfa Romeo Supercar in Mykonos and reach Athens together with the other 120 participant cars, where the rally continues travelling across Tessaloniki, Porto Montenegro, Venice, Monaco, Barcelona and finally Ibiza.

Gumball 3000 Founder and CEO, Maximillion Cooper says of the partnership “I am absolutely delighted to be able to partner with Carrera on our 21st Birthday Rally. My first pair of special sunglasses was Carrera, and to have them be part of my vision is a dream come true. We fully embrace their ethos and excited to be part of their #driveyourstory campaign. The last two decades have provided countless stories and adventures for drivers and spectators alike and this year will be no different.”

Source: Safilo

Featured Posts

Eye On the Industry podcast EOTI

Eye on the Industry Episode 14: New Look at 40 with Jacinthe Laurendeau

New Look President Jacinthe Laurendeau joins Eye on the Industry to celebrate the company’s 40th anniversary and discuss innovation, technology, customer experience and what comes next.

Learn More
Optik Sept-Oct 2026 issue Voila Mood Bonne franquette silure de loire

Served with Style

Created with French chef Mathieu Pérou, Silure de Loire pairs a round acetate silhouette with tortoise tones, subtle green accents and resin details inspired by fish scales.

Read more
Transitions Students of Vision 2026 - EN

Students of Vision Challenges Future Eye Care Professionals to Reimagine Light Management

The Students of Vision Scholarship Program, presented by Transitions Optical and the Opticians Association of Canada, challenges future eye care professionals to develop a creative initiative that helps young adults better understand the impact of light on visual comfort, performance and everyday life. Top submissions will receive scholarships and smart eyewear equipped with Transitions lenses.

Read more
The Vision Council logo

New Research Finds Most Adults with Eye Strain Symptoms Skip Professional Care

A new Vision Council report shows most adults with digital eye strain symptoms never seek care, underscoring the importance of eyecare providers in guiding patients.

Read more
Mido awards 2027 logos

Applications Open for MIDO AWARDS 2027

Applications are now open for the MIDO AWARDS 2027, including the CSE Award, CSE Corporate Award and Best Store Award, recognizing sustainability, innovation and excellence across the global optical industry.

Read more
Eye On the Industry podcast EOTI

Eye on the Industry Episode 14: New Look at 40 with Jacinthe Laurendeau

New Look President Jacinthe Laurendeau joins Eye on the Industry to celebrate the company’s 40th anniversary and discuss innovation, technology, customer experience and what comes next.

Learn More
Optik Sept-Oct 2026 issue Voila Mood Bonne franquette silure de loire

Served with Style

Created with French chef Mathieu Pérou, Silure de Loire pairs a round acetate silhouette with tortoise tones, subtle green accents and resin details inspired by fish scales.

Read More
Transitions Students of Vision 2026 - EN

Students of Vision Challenges Future Eye Care Professionals to Reimagine Light Management

The Students of Vision Scholarship Program, presented by Transitions Optical and the Opticians Association of Canada, challenges future eye care professionals to develop a creative initiative that helps young adults better understand the impact of light on visual comfort, performance and everyday life. Top submissions will receive scholarships and smart eyewear equipped with Transitions lenses.

Read More
The Vision Council logo

New Research Finds Most Adults with Eye Strain Symptoms Skip Professional Care

A new Vision Council report shows most adults with digital eye strain symptoms never seek care, underscoring the importance of eyecare providers in guiding patients.

Read More
Mido awards 2027 logos

Applications Open for MIDO AWARDS 2027

Applications are now open for the MIDO AWARDS 2027, including the CSE Award, CSE Corporate Award and Best Store Award, recognizing sustainability, innovation and excellence across the global optical industry.

Read More
Eye On the Industry podcast EOTI

Eye on the Industry Episode 14: New Look at 40 with Jacinthe Laurendeau

New Look President Jacinthe Laurendeau joins Eye on the Industry to celebrate the company’s 40th anniversary and discuss innovation, technology, customer experience and what comes next.

Learn More
Optik Sept-Oct 2026 issue Voila Mood Bonne franquette silure de loire

Served with Style

Created with French chef Mathieu Pérou, Silure de Loire pairs a round acetate silhouette with tortoise tones, subtle green accents and resin details inspired by fish scales.

Read more
Transitions Students of Vision 2026 - EN

Students of Vision Challenges Future Eye Care Professionals to Reimagine Light Management

The Students of Vision Scholarship Program, presented by Transitions Optical and the Opticians Association of Canada, challenges future eye care professionals to develop a creative initiative that helps young adults better understand the impact of light on visual comfort, performance and everyday life. Top submissions will receive scholarships and smart eyewear equipped with Transitions lenses.

Read more
The Vision Council logo

New Research Finds Most Adults with Eye Strain Symptoms Skip Professional Care

A new Vision Council report shows most adults with digital eye strain symptoms never seek care, underscoring the importance of eyecare providers in guiding patients.

Read more
Mido awards 2027 logos

Applications Open for MIDO AWARDS 2027

Applications are now open for the MIDO AWARDS 2027, including the CSE Award, CSE Corporate Award and Best Store Award, recognizing sustainability, innovation and excellence across the global optical industry.

Read more
Eye On the Industry podcast EOTI

Eye on the Industry Episode 14: New Look at 40 with Jacinthe Laurendeau

New Look President Jacinthe Laurendeau joins Eye on the Industry to celebrate the company’s 40th anniversary and discuss innovation, technology, customer experience and what comes next.

Learn More
Optik Sept-Oct 2026 issue Voila Mood Bonne franquette silure de loire

Served with Style

Created with French chef Mathieu Pérou, Silure de Loire pairs a round acetate silhouette with tortoise tones, subtle green accents and resin details inspired by fish scales.

Read more
Transitions Students of Vision 2026 - EN

Students of Vision Challenges Future Eye Care Professionals to Reimagine Light Management

The Students of Vision Scholarship Program, presented by Transitions Optical and the Opticians Association of Canada, challenges future eye care professionals to develop a creative initiative that helps young adults better understand the impact of light on visual comfort, performance and everyday life. Top submissions will receive scholarships and smart eyewear equipped with Transitions lenses.

Read more
The Vision Council logo

New Research Finds Most Adults with Eye Strain Symptoms Skip Professional Care

A new Vision Council report shows most adults with digital eye strain symptoms never seek care, underscoring the importance of eyecare providers in guiding patients.

Read more
Mido awards 2027 logos

Applications Open for MIDO AWARDS 2027

Applications are now open for the MIDO AWARDS 2027, including the CSE Award, CSE Corporate Award and Best Store Award, recognizing sustainability, innovation and excellence across the global optical industry.

Read more