Carrera Official Partner of Gumball 3000
This year, kicking off from Mykonos for a 3000-mile road trip to Ibiza, the Gumball 3000 Rally will mix top celebrities, influencers and crazy supercars owners to enjoy together a full week of terrific experiences and challenges.
Started in 1999, the Gumball 3000 Rally is an annual luxury automotive road trip taking place every year and travelling a different 3000-mile route. Drive through capital cities in front of hundreds of thousands of fans and photographers as Gumball shuts down famous landmarks in each city where spectacular static car displays are hosted and documented by the world’s press.
All these Gumball 3000 ingredients are close to the spirit of Carrera: a perfect mix of daring attitude, fashion forward style and speed to bring a step ahead the brand’s #driveyourstory communication platform.
This year, the Carrera Driving Team will run the engine of a very special Alfa Romeo Supercar in Mykonos and reach Athens together with the other 120 participant cars, where the rally continues travelling across Tessaloniki, Porto Montenegro, Venice, Monaco, Barcelona and finally Ibiza.
Gumball 3000 Founder and CEO, Maximillion Cooper says of the partnership “I am absolutely delighted to be able to partner with Carrera on our 21st Birthday Rally. My first pair of special sunglasses was Carrera, and to have them be part of my vision is a dream come true. We fully embrace their ethos and excited to be part of their #driveyourstory campaign. The last two decades have provided countless stories and adventures for drivers and spectators alike and this year will be no different.”