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Silhouette Ends License to Produce Adidas Sports Eyewear; Launches Own Sport Eyewear Brand

With more than 55 years of experience in the premium eyewear segment—including over 25 years in the sports eyewear category—Silhouette International is extending its corporate strategy by developing its own sports performance collection. The company’s technological expertise and chic design has produced many accolades and awards for its adidas-branded sports eyewear.

Now Silhouette International will design and make high-performance sports eyewear at its company headquarters in Linz. Frame and filter technology are being developed, producing a new premium sports eyewear collection.

Click HERE for the full press release.

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