Marcolin and adidas Announce License Agreement

Marcolin Group and adidas have entered into a licensing agreement for eyewear products.

The partnership, stretching until 2024, will see the first eyewear products hit the market beginning in 2020. Under the terms of the licensing agreement, Marcolin Group will design, develop, manufacture, market and sell eyewear products under the adidas Badge of Sport and Originals labels.

Innovative manufacturing techniques, high-quality materials and lightness characterize the adidas Badge of Sport eyewear models. These frames are designed to provide a comfortable fit, ensuring the ultimate vision and lens protection.

The Originals collection will be inspired by Street Culture and loyal to the DNA of the adidas Originals Brand, sharing values of creativity and authenticity.

Massimo Renon, CEO of Marcolin Group, affirmed: “Today’s sportwear embraces and influences the entire fashion and accessory industry and we are very excited to begin collaborating with a legendary brand as adidas. This partnership represents a further milestone in our strategic view. We are adding an iconic brand to our portfolio, complementing our presence in the eyewear sporting goods industry. This agreement marks once again Marcolin Group’s targeted company strategy: to join with modern, global and unique brands that leverage their innovative DNA. We feel privileged to work together with adidas and apply their philosophy in eyewear”.

Click HERE for the full press release.

Featured Posts

Carrera Official Partner of Gumball 3000 22nd Edition

From Toronto to Miami, Carrera Team special guests will bring cool energy to the Rally!

Learn More

Transitions Announces Canadian Consumer Media Campaign for 2022

Campaign features TV and digital ads, a partnership with Golf Canada that includes a video series and on-site activation

Read more

EssilorLuxottica to Accelerate Its Mission Activities with Launch of Unified Foundation

EssilorLuxottica announces the launch of the OneSight EssilorLuxottica Foundation marking a new chapter in the Group’s journey to achieve its unique Mission to help everyone in the world “see more and be more”.

Read more

Transitions Announces “My Authentic Transitions® Lenses” Contest

From April to December, 2022, eye care professionals and patients have a chance to win monthly cash prizes

Read more

CooperVision Appoints Alex Wilkes as President, Americas

CooperVision has named Alex Wilkes as President, Americas, effective June 14. Wilkes brings more than a decade of experience in the eye care industry, having most recently served as Senior Vice President and General Manager of Pearle Vision at Luxottica.

Read more

Carrera Official Partner of Gumball 3000 22nd Edition

From Toronto to Miami, Carrera Team special guests will bring cool energy to the Rally!

Learn More

Transitions Announces Canadian Consumer Media Campaign for 2022

Campaign features TV and digital ads, a partnership with Golf Canada that includes a video series and on-site activation

Read More

EssilorLuxottica to Accelerate Its Mission Activities with Launch of Unified Foundation

EssilorLuxottica announces the launch of the OneSight EssilorLuxottica Foundation marking a new chapter in the Group’s journey to achieve its unique Mission to help everyone in the world “see more and be more”.

Read More

Transitions Announces “My Authentic Transitions® Lenses” Contest

From April to December, 2022, eye care professionals and patients have a chance to win monthly cash prizes

Read More

CooperVision Appoints Alex Wilkes as President, Americas

CooperVision has named Alex Wilkes as President, Americas, effective June 14. Wilkes brings more than a decade of experience in the eye care industry, having most recently served as Senior Vice President and General Manager of Pearle Vision at Luxottica.

Read More

Carrera Official Partner of Gumball 3000 22nd Edition

From Toronto to Miami, Carrera Team special guests will bring cool energy to the Rally!

Learn More

Transitions Announces Canadian Consumer Media Campaign for 2022

Campaign features TV and digital ads, a partnership with Golf Canada that includes a video series and on-site activation

Read more

EssilorLuxottica to Accelerate Its Mission Activities with Launch of Unified Foundation

EssilorLuxottica announces the launch of the OneSight EssilorLuxottica Foundation marking a new chapter in the Group’s journey to achieve its unique Mission to help everyone in the world “see more and be more”.

Read more

Transitions Announces “My Authentic Transitions® Lenses” Contest

From April to December, 2022, eye care professionals and patients have a chance to win monthly cash prizes

Read more

CooperVision Appoints Alex Wilkes as President, Americas

CooperVision has named Alex Wilkes as President, Americas, effective June 14. Wilkes brings more than a decade of experience in the eye care industry, having most recently served as Senior Vice President and General Manager of Pearle Vision at Luxottica.

Read more

Carrera Official Partner of Gumball 3000 22nd Edition

From Toronto to Miami, Carrera Team special guests will bring cool energy to the Rally!

Learn More

Transitions Announces Canadian Consumer Media Campaign for 2022

Campaign features TV and digital ads, a partnership with Golf Canada that includes a video series and on-site activation

Read more

EssilorLuxottica to Accelerate Its Mission Activities with Launch of Unified Foundation

EssilorLuxottica announces the launch of the OneSight EssilorLuxottica Foundation marking a new chapter in the Group’s journey to achieve its unique Mission to help everyone in the world “see more and be more”.

Read more

Transitions Announces “My Authentic Transitions® Lenses” Contest

From April to December, 2022, eye care professionals and patients have a chance to win monthly cash prizes

Read more

CooperVision Appoints Alex Wilkes as President, Americas

CooperVision has named Alex Wilkes as President, Americas, effective June 14. Wilkes brings more than a decade of experience in the eye care industry, having most recently served as Senior Vice President and General Manager of Pearle Vision at Luxottica.

Read more