Vision Expo West Provides Diversified Education Content at 2019 Show
Friday, July 12 2019 | 15 h 56 min | News
New education at Vision Expo West 2019 will offer attendees a wide range of tracks, courses, workshops and competitions featuring the latest in leadership, marketing, patient care and more with real-time planning and interactive demonstrations. With over 300 hours of educational content available, attendees will have the opportunity to fulfill multiple aspects of their professional aspirations.
Exploring the intricacy of marketing in today’s society, new EyeInnovate Marketing Workshops will provide attendees hands-on training and onsite instruction for ease of implementation when returning to their business or practice. Hosted by Marketing4ecps, each course will cover four fundamental marketing channels including social media, digital marketing, video and blogging, and merchandising.
A new myopia track will examine the latest in myopia care, prevention and patient education with courses curated by the top professionals in the field. As one of the most common conditions seen by optometrists, this track will guide clinicians through strategies to manage and slow the progression of myopia. Additionally, the Brien Holden Vision Institute will offer an interactive session on how to apply the latest myopia innovations in patient care.
As part of the EYE2EYE Series, the OptiCon @ Vision Expo General Session will feature a presentation by Rebecca Alexander, psychotherapist, extreme athlete, activist and author of the memoir “Not Fade Away.” Born with Usher syndrome type III, a disease that leads to loss of both vision and hearing, Alexander will share her personal story in her presentation, Climbing Ever Higher: An Inspirational Story About True Vision.
Panelists will compete for the audience’s votes in the new Battle at the Sands: Case Challenges in Optometry competition. Eight panelists will present cases that highlight imaging technology for a chance to be named the winner. Following the competition, attendees will have access to a free imaging workshop.
The new Leadership Forum with Roberto Monaco will present attendees with three inspirational and business-focused courses. Specifically designed for the optical industry, these courses will teach attendees how to increase their leadership effectiveness, eliminate a negative mindset, embrace and implement change, and improve communication skills.
Source: Vision Expo