Transitions Engages Consumers with Outdoor Boardroom, New Virtual Try-on Tool and Advertising Campaign
Transitions Optical has engaged consumers in a variety of ways this summer with the debut of a free outdoor boardroom for public use, a new consumer Facebook virtual try-on tool and the launch of this year’s consumer campaign.
In June, professionals in Toronto could book hour-long outdoor meetings in Transitions’ free Sun Session Boardroom to escape the fluorescent bulbs of indoors and experience Transitions® Light Intelligent Lenses™. Located outside the lively Royal Bank Plaza, the boardroom was nearly full during its operation and allowed both boardroom visitors and passerby to have meaningful interactions with the Transitions® brand, learn about Transitions® lenses and test the product out first-hand.
Beyond the in-person experience, Transitions has also given consumers another way to try out Transitions Light Intelligent Lenses through a newly launched Facebook virtual try-on tool. With this tool, people can see how they look indoors and outdoors in the many colour options of Transitions® Signature® and Transitions® XTRActive® lenses, including Transitions Signature style colors and Transitions XTRActive style mirrors.
Additionally, Transitions launched a new consumer campaign in April which will generate over 200 million impressions nationwide through both television and digital. The campaign’s digital plan combines display banners, videos, paid search and social media reaching out to younger wearers. Eye care professionals interested in receiving POP materials to share in their practice/stores can contact Transitions customer service at email@example.com or 1-877-254-2590.
Source : Transitions Optical