2019 World Sight Day: A Global Success at Essilor
Just like every year since 2012, World Sight Day, which fell on October 10 this year, was commemorated at Essilor. Employees, partners and suppliers across continents gathered together to mark the most important awareness and advocacy event on the global eye health calendar and spread the word about the importance of good vision.
Through hundreds of initiatives, World Sight Day was an opportunity for the Group to celebrate and renew its commitment to improving lives by improving sight.
This year, for its global corporate campaign, Essilor placed the spotlight on the fight against myopia. Myopia rates continue to worsen globally, as 5 billion people, approximately half of the world’s population, are expected to be myopic by 2050. Today, public awareness on myopia remains limited, leading to poor predictability and restricted treatment, with significant consequences on people’s quality of life. This is why Essilor’s campaign had two core targets: parents – to check their children’s vision – and young adults. This was set in motion with the objective to raise awareness of the global epidemic and invite people to check and correct their vision regularly and to adapt their daily habits accordingly.
Once again, Essilor’s employees proved to be a real driving force throughout the day with events, lab visits for children and young adults, eye tests, donations of spectacle frames, school visits to educate on myopia and more, further reinforcing the campaign messaging. These initiatives proved to be a tremendous success across Essilor’s global sites and cities.
Watch this video to discover a few amongst hundreds of initiatives carried out within the Group as well as partners and suppliers.
World Sight Day 2019 in figures
- +50,000 participants
- +70 countries
- +82 entities
- +35,000 onsite vision screeningeye tests
- +30,000 online vision screening tests on www.putvisionfirst.com
Click HERE for the full press release.