ic! berlin Appoints Sylvia Jensch as Chief Sales and Marketing Officer
The internationally experienced strategist Sylvia Jensch has taken over the position of Chief Sales and Marketing Officer at the Berlin eyewear manufacturer ic! berlin. She is responsible for the management of all marketing and sales activities worldwide.
Sylvia Jensch has undertaken the areas of marketing and sales worldwide since May 1. “I joined the company to give the brand-new impetus. Together with a very talented and committed team, we want to continue to push the successful internationalization of ic! Berlin,” says Sylvia Jensch.
Sylvia Jensch is an internationally experienced expert for prestige brands. In her marketing career, she has held various positions within the WELLA Group, and later with Procter & Gamble. Sixteen years ago, the German-British moved to the European market leader for hotel cosmetics, ADA Cosmetics International. As CMO/ CSO, she successfully repositioned the company in the market as an innovation and sustainability expert and accompanied the post-merger integration of Pacific Direct Ltd. into the ADA Group from the London office.
Jörg Reinhold, CEO of ic! berlin, emphasizes: “I am very pleased that we were able to bring Sylvia to Berlin. I highly appreciate her curiosity, speed and extensive experience. Unconventional, clear, lively, Berlin. We’re a good match.”
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