Cristall Opticians’: A Frame Story
Wednesday, July 1 2020 | 08 h 18 min | Optik Magazine
In this independent practice profile, Shan Khan, editor of Optik Magazine and contributor, showcases Cristall Opticians, who have been an institution for 40 years. To many, longevity in the optical business conveys a command of knowledge and experience, but to the store’s owners, it is only a part of the story.
To sisters Gina and Alison Dressler, the mission that began with Cristall’s optometrist founder, the late Dr. Gerald Dressler, is far more important. Dr. Dressler’s focus had been their relationships with clients, as well as a desire “to tell a story with every frame”.
Ever since Gina and Alison took over the business in 2016, they have tried to maintain this heritage passed on by Dr. Dressler. Additionally, their understanding of the heart of the store has strengthened them to take on new challenges. An independently owned optical is always pressured to buy mainstream eyewear to generate business. Instead, they choose to carefully curate their collection, looking for unique style and sizes and finding inspiration in international trade shows, make-up, streetwear and YouTube.
Find out more about the Dressler sisters in the June-July issue of Optik.
Click HERE to read the full article!